# Office Space Virals The Gextophoto 2010 Photo Festival Pays Tribute to Fun in the Workplace By Amanda Chang | Published 2010-11-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gextophoto-2010-photo-festival References: [adsoftheworld](http://adsoftheworld.com/media/tv/getxophoto_2010_photo_festival_a_tribute_to_the_pleasures_of_leisure_office) The [office space](https://www.trendhunter.com/trends/mislad) viral for the Gextophoto 2010 Photo Festival is nothing short of [comical and amusing](https://www.trendhunter.com/trends/six-flags). When one works in an office, it's not uncommon that the topic of what you did over the weekend often comes clouded with lies. What makes this ad so hilarious is that it shows the common secrecy that can occur between [coworkers](https://www.trendhunter.com/trends/teams-meeting). By presenting the "truth" about what each individual had actually done during their weekend following their made-up stories makes it all the more amusing. Just watch the Gextophoto 2010 Photo Festival video and prepare to laugh out loud. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Office Virals:** The popularity of humorous office viral videos presents an opportunity for companies to creatively market their products and services to younger audiences. - **Workplace Culture Celebrations:** Companies can increase employee satisfaction and retention by celebrating and promoting a positive workplace culture through events and advertising campaigns. - **Authenticity in Marketing:** As seen in the Gextophoto viral, consumers are increasingly valuing authenticity in marketing and brands that can show their true colors. ### Sectors Adopting This - **Advertising and Marketing:** Advertisers and marketers can leverage the viral popularity of humorous office videos to promote products and services of all types. - **Human Resources:** Human resources departments can increase employee satisfaction and retention by promoting and celebrating a positive workplace culture. - **Media and Entertainment:** Media outlets and entertainment companies can attract younger audiences by creating and promoting humorous office viral videos. ## Related on Trend Hunter - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Slacking Support Tools](https://www.trendhunter.com/trends/office-slacker.md) - [Workplace-Inspired Salad Campaigns](https://www.trendhunter.com/trends/salad-freaks.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Work-from-Anywhere Inflatable Kits](https://www.trendhunter.com/trends/work-from-anywairs.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Comical Desk-Side Status Decor](https://www.trendhunter.com/trends/work-fence.md)