# Creative Excuse Ads These Getty Stock Images Ads Show How to Accomplish Masterful Storytelling By Laura McQuarrie | Published 2014-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/getty-stock-images References: [adeevee](http://www.adeevee.com/2014/07/getty-images-vase-girl-police-meeting-print/) These [funny ads](https://www.trendhunter.com/trends/axe-campaign) for [Getty](https://www.trendhunter.com/trends/photo-card-game) stock images are set up with scenarios where someone is getting into trouble and they need some kind of excuse to help them out of a bind. The situations include things like a little boy who has broken a vase, a girl who is sneaking home after curfew, a driver getting a ticket and a guy who has arrived late to work. In each of these unfavorable situations, there's a big game show-style wheel that's being spun, landing on an image that could provide a legitimate story to remedy these situations. The ads by Venezuela's [Publicis](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza) agency are a brilliant way to demonstrate how easy it is to "Tell any story you want," whether that's blaming the bad stuff on a ghost, a runaway bride or an alien abduction. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Storytelling Advertising:** Advertisers can leverage storytelling techniques to create engaging and memorable ads. - **Stock Image Integration:** Incorporating stock images creatively in ads can enhance the storytelling element and provide unique brand messaging. - **Disruptive Excuse Marketing:** Introducing gamified excuse marketing campaigns can disrupt traditional advertising methods and capture audience attention. ### Industries Being Reshaped - **Advertising and Marketing:** The advertising and marketing industry can explore storytelling techniques and stock image integration to create impactful campaigns. - **Stock Image Providers:** Stock image providers can highlight the creative applications of their images in storytelling advertising to attract new customers. - **Creative Agencies:** Creative agencies can embrace disruptive excuse marketing strategies to differentiate their client's ads and generate buzz. ## Related on Trend Hunter - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Excuse-Providing Mock Cans](https://www.trendhunter.com/trends/i-cant-can.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)