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# Crowdsourced Movie-Making Campaigns
WeightWatchers and Getty Images Collaborate for This Promotion

By Jamie Danielle Munro | Published 2014-03-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/getty-images
References: [creativecriminals](http://creativecriminals.com/weightwatchers/incredible-you) & [incredible.weightwatchers.au](http://incredible.weightwatchers.com.au/the-incredible-you)

[WeightWatchers](https://www.trendhunter.com/trends/weight-watchers-and-pvolve) and [Getty Images](https://www.trendhunter.com/trends/ai-challenge) have teamed up for an unlikely collaboration. The two companies are using their strengths to create a [crowdsourced campaign](https://www.trendhunter.com/trends/limitless-campaign) that allows people to create their own videos to "Awaken Your Incredible."

By using the free footage found through Getty Images, WeightWatch users can make their own video to promote their own incredible selves. This is a great campaign to promote self-esteem among people, and also show the power of Getty Images. Most would not expect a collaboration between these two companies, but the concept works surprisingly well. Getty Images is given publicity, and WeightWatchers receives free videos made by happy clients. It's a win-win situation for both companies involved, as well as participants.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 16% | Activity: 54% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Crowdsourced Video Marketing:** WeightWatchers and Getty Images demonstrate the power of using user-generated content to promote self-esteem and demonstrate brand strengths.
- **Unexpected Collaborations:** Surprising and unanticipated partnerships like the one between WeightWatchers and Getty Images can create mutually beneficial marketing campaigns.
- **Free Stock Footage Promotion:** Offering free access to stock footage like Getty Images does can incentivize user engagement and promote brand recognition.

### Industries Being Reshaped

- **Weight Loss and Wellness:** Companies in the weight loss industry can use crowdsourcing to promote a healthy image and encourage clients to feel good about themselves.
- **Stock Footage Providers:** Stock footage providers can benefit from partnerships with other industries to showcase their offerings.
- **Marketing and Advertising:** Marketing and advertising firms can facilitate crowdsourced campaigns for brands, capitalizing on user-generated content.

## Related on Trend Hunter

- [AI-Driven Video Generation Platforms](https://www.trendhunter.com/trends/video-generation-platform.md)
- [Holistic Wellness Partnerships](https://www.trendhunter.com/trends/weight-watchers-and-pvolve.md)
- [AI Prompt Challenges](https://www.trendhunter.com/trends/ai-challenge.md)
- [High-Quality AI-Training Image Datasets](https://www.trendhunter.com/trends/image-datasets.md)
- [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)
- [QSR Game-Inspired Fitness Partnerships](https://www.trendhunter.com/trends/mcdonalds-monopoly1.md)
- [Branded AI-Generated Short Films](https://www.trendhunter.com/trends/aigenerated-short-films.md)
- [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md)
- [Collaborative Artistic Projects](https://www.trendhunter.com/trends/creator-odyssey.md)