# Superhero Taxi Promotions The Gett Taxi App Partnered with 'Batman v Superman' in London By Joey Haar | Published 2017-07-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gett-taxi References: [mobilemarketingmagazine](http://mobilemarketingmagazine.com/batman-v-superman-gett-taxi-competition) The Gett taxi app, a UK-based mobile taxi-ordering service, recently partnered with 'Batman v Superman: Dawn of Justice' to promote the film's London debut. During the promotion, users could track the whereabouts of nearby cabs with both the standard car icon as well as [branded Batman v Superman logos](https://www.trendhunter.com/trends/batman-x-blvck-collection), and selecting those promotional vehicles made them eligible for a glitzy reward. Riding in a Batman v Superman vehicle with the Gett taxi app automatically entered user into a competition to win tickets to the film's London debut. As one of the major cities on any [Hollywood](https://www.trendhunter.com/trends/sunset-tower) movie's international circuit, the London debut was sure to be filled with stars, critics, and paparazzi. Regular black cab trips through London aren't particularly excitement-filled, but the Gett taxi app helped to add some fun with this promotion. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Branded Promotional Partnerships:** Opportunity for companies to partner with popular movies or franchises to create unique and engaging promotional campaigns. - **Location-based Advertising:** Trend of using mobile apps to track the whereabouts of nearby cabs with branded logos, providing targeted advertising opportunities. - **Incentivized Marketing:** Using rewards or competitions to encourage customer engagement and promote brand loyalty. ### Industries Being Reshaped - **Taxi and Ride-sharing:** Taxi and ride-sharing companies can benefit from partnering with popular movies to create unique promotional campaigns that attract new customers and generate buzz. - **Film and Entertainment:** Film studios and entertainment companies can leverage promotional partnerships with taxi apps to increase visibility and generate excitement for new movie releases. - **Mobile App and Advertising:** Mobile app developers and advertisers can explore location-based advertising strategies to target users with branded promotions and increase engagement. ## Related on Trend Hunter - [Superhero Movie Snack Partnerships](https://www.trendhunter.com/trends/rollover-and-warner-bros.md) - [Caped Crusader Cookie Campaigns](https://www.trendhunter.com/trends/oreo-promotion.md) - [Superhero-Themed Hypercar Capsules](https://www.trendhunter.com/trends/pininfarina.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Superhero Restaurant Promotions](https://www.trendhunter.com/trends/chuck-e-cheese-superman.md) - [Sleek Superhero Sports Cars](https://www.trendhunter.com/trends/pininfarina-b95-gotham.md) - [Bat-Inspired Luxury Hypercar Events](https://www.trendhunter.com/trends/luxury-hypercar.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md)