# 2-In-1 Cosmetic Powders Tower 28 Launches Its New GetSet Blur + Set Matte Powder Blush By Georgia Wray Norsten | Published 2025-03-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/getset-blur-set-matte References: [tower28beauty](https://www.tower28beauty.com/?123) & [tower28beauty](https://www.tower28beauty.com/products/getset-blur-set-matte-powder-blush?variant=41464488951863)  Tower 28 has unveiled the 'GetSet Blur + Set Matte Powder Blush,' a first-of-its-kind formula that delivers long-lasting color with setting powder benefits. Availabke now, this clean, talc-free blush combines 12-hour fade-proof color, oil control, and a blurring matte finish for a flawless, soft-focus look that lasts. Unlike traditional blushes, 'GetSet Blur + Set' minimizes pores and smooths skin without shimmer or sheen. Infused with Kaolin Clay for shine control, Squalane for hydration, and Hydrophobic Silica for sweat resistance, it’s designed for all-day wear without drying out the skin. Available in six stunning shades, inspired by L.A. neighborhoods and refreshing drinks, this dermatologist-approved, non-comedogenic formula is gentle enough for sensitive and acne-prone skin. Wear it solo for a soft matte flush or layer it over 'BeachPlease Cream Blush' for added depth. Find GetSet Blur + Set at Sephora, Credo, Revolve, and Tower28Beauty.com. Image Credit: Tower 28 ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 74% | Activity: 82% | Freshness: 37% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Clean Beauty Products:** The integration of non-toxic and talc-free ingredients in cosmetics represents a growing movement towards clean beauty, focusing on healthier and safe skincare options. - **Hybrid Cosmetic Formulations:** The combination of blush and setting powder in a single product exemplifies the trend towards multifunctional cosmetic solutions, simplifying beauty routines. - **Long-lasting Makeup:** The demand for all-day wear cosmetics is increasing, with innovations like sweat resistance and oil control offering consumers more durable beauty solutions. ### Who This Affects Most - **Skincare:** Innovations in talc-free and non-comedogenic formulations are expanding skincare options, catering to sensitive and acne-prone individuals. - **Cosmetics:** The shift towards multifunctional makeup products is diversifying the cosmetics industry and meeting consumer preferences for convenience. - **Health-conscious Consumer Goods:** Consumer demand for products with natural, safe, and health-promoting ingredients is reshaping the landscape of health-conscious consumer goods. ## Related on Trend Hunter - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Dual-Blend Brightening Powders](https://www.trendhunter.com/trends/smooth-finish-brightening.md) - [Skin-Blurring Powder Blushes](https://www.trendhunter.com/trends/soft-focus-blurring-blush.md) - [Pillowy Powder Blushes](https://www.trendhunter.com/trends/cloud-paint-plush-blush.md) - [Protective Powder Blushes](https://www.trendhunter.com/trends/flush-protect-spf-45.md) - [Blurring Balm Setting Sprays](https://www.trendhunter.com/trends/blurring-balm-setting-spray.md) - [Superfine Cosmetics Powders](https://www.trendhunter.com/trends/set-it-down-loose.md) - [Springtime Makeup Powders](https://www.trendhunter.com/trends/undereye-powder.md) - [Tea-Infused Cream Blushes](https://www.trendhunter.com/trends/pinch-my-cheeks-softblur-cream-blush.md)