# Online Grocery Services GetFaster Delivers Groceries in 10 Minutes to Millions of German Homes By Colin Smith | Published 2022-05-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/getfaster References: [crunchbase](https://www.crunchbase.com/organization/getfaster-io) & [getfaster.io](https://getfaster.io/)  GetFaster.io is a Dusseldorf-based startup in the [online food delivery industry](https://www.trendhunter.com/trends/freshdirect-and-uber-eats). The company operates micro fulfillment centers (MFCs) across Germany that allow it to service an astonishing 15 million households. These households are eligible for [delivery times as low as 10 minutes](https://www.trendhunter.com/trends/amazon-now-delivery-service) after placing an order on the GetFaster [mobile application or website](https://www.trendhunter.com/trends/tops-friendly-markets). As of May 2022, GetFaster boasts an assortment of 2,500 SKU items on its platform. On top of this, the prices offered by the service are competitive, and often lower, than in-person grocery stores due to the MFC model reducing operation costs. Since its official launch in October of 2021, GetFaster has demonstrated consistent growth over time as it continues to expand its services. The company continually looks into expanding to new areas of Germany, adding new assortments of SKUs to its platform, and potentially expanding beyond the borders of Germany. Image Credit: GetFaster ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 39% | Activity: 63% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Micro Fulfillment Centers:** Businesses can explore opportunities to establish micro fulfillment centers to reduce operation costs and provide faster delivery times for online orders. - **Real-time Delivery:** Developing real-time delivery capabilities through mobile applications or websites can enhance the customer experience and increase market share in the online food delivery industry. - **Assortment Diversity:** Expanding product assortments beyond traditional grocery items can differentiate online food delivery services in a competitive market. ### Industries Being Reshaped - **Online Food Delivery:** Establishing micro fulfillment centers and developing real-time delivery capabilities can disrupt the online food delivery industry and increase market share. - **Retail:** Retailers can explore opportunities to offer online grocery services with fast delivery times through the incorporation of micro fulfillment centers and real-time delivery capabilities. - **Technology:** Developing innovative mobile applications and websites that offer expansive product assortments and real-time delivery capabilities can disrupt the technology industry and revolutionize online food delivery services. ## Related on Trend Hunter - [10-Minute Grocery Deliveries](https://www.trendhunter.com/trends/10minute-grocery-deliveries.md) - [Speedy Grocery Store Deliveries](https://www.trendhunter.com/trends/schnucks-now.md) - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [Curated Quick Commerce Retailers](https://www.trendhunter.com/trends/fastaf-technologies.md) - [On-Demand Grocery Deliveries](https://www.trendhunter.com/trends/on-demand-groceries.md) - [Grocer-Servicing Delivery Platforms](https://www.trendhunter.com/trends/delivery-platform.md) - [Grocery Delivery Expansions](https://www.trendhunter.com/trends/getir-1.md) - [Premium Delivery Service Commitments](https://www.trendhunter.com/trends/fam20.md) - [Virtual Convenience Stores](https://www.trendhunter.com/trends/aldi-express.md)