# Delectable Ice Cream Packaging Getbrand Has Designed Packaging for a Popular Russia Ice Cream By Mishal Omar | Published 2018-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/getbrand References: [thedieline](http://www.thedieline.com/blog/2018/4/9/feel-more) The creative design agency Getbrand was enlisted by the Russian regional producer of ice cream Volga Ice to conceptualize the [packaging for Cheboksary ice cream](https://www.trendhunter.com/trends/lecta-metalvac-ice-cream). After visiting the plant where the ice cream is actually produced, the brand decided to stay true to the product itself in conceptualizing the design for Volga Ice. The resulting packaging features a teal backdrop with an [image of the ice cream](https://www.trendhunter.com/trends/hagendazs-stickbars) that package contains, with the image being to scale. The only difference between the image and the ice cream is that in the former, a drizzle of caramel and pistachios reflect the various ingredients that the ice cream itself contains. These Getbrand-designed ice creams are able to remain sophisticated despite their [bold, eye-catching design](https://www.trendhunter.com/trends/cooper-street-snacks). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Food Packaging:** Innovative packaging to cater to customers’ needs and preferences. - **Branded Product Packaging:** Packaging designs that reflect a brand's identity and values. - **Sustainable Ice Cream Packaging:** Eco-friendly and sustainable packaging solutions for frozen desserts. ### Sectors Adopting This - **Food and Beverage Industry:** Revolutionizing the packaging industry to cater towards consumer satisfaction. - **Design Industry:** Opportunities to create innovative designs that reflect a brand’s identity and values. - **Environmental Sustainability Industry:** Creating sustainable and eco-friendly packaging solutions to reduce waste pollution. ## Related on Trend Hunter - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md)