# Exclusive Outdoor Retail Partnerships Getaway and Walmart Join Forces to Make Travel Easier By Grace Mahas | Published 2022-07-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/getaway-and-walmart References: [corporate.walmart](https://corporate.walmart.com/newsroom/2022/07/28/getaway-and-walmart-announce-new-general-stores-at-getaway-outposts-coming-this-fall)  Getaway and Walmart have recently joined forces to help make nature-focused traveling more accessible. Getaway is a health and wellness hospitality company that aims to "make space in the world for free time." As part of the new partnership, Walmart will become Getaway's first official retail partner, introducing innovative offerings such as The [General Store](https://www.trendhunter.com/trends/frigade) by Walmart at select Getaway Outposts. In select Getaway Outposts, The General Store by Walmart will offer seasonal products, curated by Getaway's outdoor experts and sourced from Walmart. A few examples of items include [FujiFilm](https://www.trendhunter.com/trends/photo-by-fujifilm-concession) cameras, Lodge Cast Iron Skillets, Pendleton Outdoor Blankets and Burt's Bees lip balm. “Walmart’s partnership with Getaway furthers our mission to help people Live Better no matter where they are,” said Casey Schlaybaugh, Vice President, Brand Marketing, [Walmart U.S.](https://www.trendhunter.com/trends/monica-and-andy) “We are going beyond just saving people money by enabling guests to maximize Getaway’s experience and empowering them to spend more quality time with those who matter most.” Image Credit: Walmart, Getaway ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 29% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Retail-travel Partnerships:** Getaway and Walmart's partnership demonstrates the potential for collaboration between retail and travel industries. - **Outdoor Experience Innovation:** The General Store by Walmart introduces new innovative outdoor products for visitors' maximum enjoyment. - **Nature-focused Travel Accessibility:** The partnership between Getaway and Walmart will help make nature-focused traveling more accessible to a wider audience. ### Sectors Adopting This - **Retail:** The General Store by Walmart at select Getaway Outposts offers a unique opportunity for retailers to collaborate and showcase their products in a different setting. - **Hospitality-tourism:** Getaway's approach to health and wellness hospitality, coupled with Walmart's retail aesthetic, creates innovative experiences for travelers. - **Outdoor Recreation:** The curated offerings at The General Store by Walmart invite outdoor enthusiasts to discover new products and elevate their outdoor experience. ## Related on Trend Hunter - [Elevated Outdoor Lodging Experiences](https://www.trendhunter.com/trends/outdoor-lodging-experiences.md) - [Co-Branded Furniture Collections](https://www.trendhunter.com/trends/walmart-and-gap.md) - [Accessible Outdoor Living Collections](https://www.trendhunter.com/trends/outdoor-living-collection.md) - [Retail QSR Dining Partnerships](https://www.trendhunter.com/trends/walmart-and-burger-king.md) - [Speedy Retailer Delivery Partnerships](https://www.trendhunter.com/trends/walmart-and-doordash.md) - [Retail Delivery Partnerships](https://www.trendhunter.com/trends/electric-delivery-vans.md) - [Adventure Destination Platforms](https://www.trendhunter.com/trends/marriott-bonvoy-outdoors.md) - [Wellness-Themed Rental Pop-Ups](https://www.trendhunter.com/trends/wander.md) - [Outdoor Living Retail Parnerships](https://www.trendhunter.com/trends/tractor-supply.md)