# Nerd-Driven Promotions 'Get Your Geek On. Support the Library' Ad Campaign By Katie Cordrey | Published 2010-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/get-your-geek-on References: [stocklandmartelblog](http://stocklandmartelblog.com/2010/04/15/new-work-timothy-greenfield-sanders-and-geeks/) & [stocklandmartelblog](http://stocklandmartelblog.com/2010/04/15/new-work-timothy-greenfield-sanders-and-geeks/) 'Get Your Geek On. Support the Library' is an [ad campaign](https://www.trendhunter.com/trends/legitimate-you) by Leo Burnett of Chicago. OCLC (Online Computer Library Center), a Gates Foundation-funded nonprofit library cooperative, undertook the promotion in an effort to rally support for [public libraries](https://www.trendhunter.com/trends/freedom-to-read-weeks). The 'Get Your Geek On. Support the Library' ads feature celebrities and well-known professionals photographed by Timothy Greenfield-Sanders. There is an [interactive component](https://www.trendhunter.com/trends/lego-code-break) as well. Fill out a form or submit a video and you too can tell the world how you get your geek on. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 9% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Geek Culture:** Opportunity to tap into the growing geek culture by aligning promotions with interests and values of this target audience. - **User-generated Content:** Harness the power of user-generated content in promotional campaigns to engage audiences and encourage active participation. - **Celebrity Endorsements:** Leverage the influence and reach of celebrities to raise awareness and generate support for social causes and organizations. ### Where This Applies - **Advertising & Marketing:** Disruptive innovation opportunity: Develop creative advertising strategies that connect with niche communities like geek culture. - **Nonprofit & Philanthropy:** Disruptive innovation opportunity: Utilize user-generated content and celebrity endorsements to amplify the impact and reach of charitable campaigns. - **Entertainment & Media:** Disruptive innovation opportunity: Create interactive experiences for audiences to engage with celebrities and participate in promotional campaigns. ## Related on Trend Hunter - [Library Literature Merchandise](https://www.trendhunter.com/trends/toronto-public-library-1.md) - [Early Literacy Campaigns](https://www.trendhunter.com/trends/everything-starts-with-reading.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Local Journalism Campaigns](https://www.trendhunter.com/trends/here-for-it.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Censorship-Combatting Library Initiatives](https://www.trendhunter.com/trends/freedom-to-read-weeks.md) - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Happiness-Prioritizing QSR Campaigns](https://www.trendhunter.com/trends/adult-unlearn.md)