# Personalized Sickness-Curing Campaigns Kleenex Watched Social Media and Sent Out Get Well Kits By Laura McQuarrie | Published 2013-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/get-well-kit References: [wearesocialmedia.gr](http://wearesocialmedia.gr/feel-good-by-kleenex/) & [smoyz](http://www.smoyz.com/en/smoyz_book.html) When you’re sick, there’s nothing quite like receiving a get well kit to make you feel better. For its ‘Feel Good’ campaign, Kleenex and Israeli agency Smoyz tracked people who had posted a Facebook status about being sick and simply sent them a personalized care package, complete with a personal message sending thm well wishes and things to make them feel better. After contacting a friend for the address of the sick individual, Kleenex had the surprise care packages couriered within one to two hours. Aside from being a truly heartwarming way to reach out to people, there’s something astounding about the Feel Good campaign — Kleenex noted that of the 50 kits they sent out, 100% of people posted a picture of the kit on Facebook to express their gratitude. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 42% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personalized Care Packages:** The trend of sending personalized care packages to sick individuals based on social media posts presents an opportunity for brands to connect with consumers on a more emotional level. - **Social Media Tracking:** The trend of tracking social media posts to identify opportunities for personalized campaigns allows brands to engage with their audience in a more targeted and meaningful way. - **Instantaneous Delivery:** The trend of delivering surprise care packages within one to two hours creates a sense of immediate gratification for consumers, enhancing their overall experience. ### Who This Affects Most - **Consumer Goods:** Consumer goods brands can capitalize on the trend by creating personalized care packages that not only provide relief to sick individuals but also strengthen brand loyalty. - **Marketing and Advertising:** The marketing and advertising industry can leverage social media tracking to identify opportunities for personalized campaigns that resonate with consumers on a deeper level. - **Logistics and Delivery:** The logistics and delivery industry can explore the trend of instantaneous delivery to offer faster and more convenient services, catering to consumers' desire for instant gratification. ## Related on Trend Hunter - [Back-To-School Hygiene Campaigns](https://www.trendhunter.com/trends/backtoschool-hygiene.md) - [Throwback OOO Campaigns](https://www.trendhunter.com/trends/auto-replybreak.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Medication Delivery Partnership Campaigns](https://www.trendhunter.com/trends/mucinex-and-doordash.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Foggy Self-Care Billboards](https://www.trendhunter.com/trends/windows-of-selfcare.md)