# Adult Cartoon-Themed Sandwiches Impossible Foods Created a Collaborative Burger with Bob's Burgers By Colin Smith | Published 2022-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/get-this-plant-patty-started References: [hypebeast](https://hypebeast.com/2022/5/disney-impossible-foods-the-bobs-burgers-movie-get-this-plant-patty) & [instagram](https://www.instagram.com/p/CdueLeerB7q/?utm_source=ig_embed&ig_rid=ad27513e-7af1-4893-a457-e5f9f1b7db58) [Impossible Foods](https://www.trendhunter.com/trends/indulgent-burger) teamed up with Disney to create the 'Get This Plant Patty Started' burger in honor of the [Hollywood](https://www.trendhunter.com/trends/pride-house) premiere of the [Bob's Burgers](https://www.trendhunter.com/trends/hedley-bennett-x-bobs-burgers) movie. The burger will debut at a Bob's Burgers pop-up located at the Disney Springs AMC Theater in Orlando Florida from May 27th to 29th. The burger itself features a juicy Impossible Beef patty as well as a vegan mayonnaise, vegan cheese, and various spicy toppings to add a kick to the burger. The spicy toppings include pepperoncini and sriracha. What is unique about this burger in particular, is that Impossible released a full, detailed recipe for customers to recreate it at home. This is intended for customers who could not make it out to Orlando in order to visit the Bob's Burgers pop-up. Image Credit: Hypefoods, Impossible ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 95% | Activity: 99% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cartoon-themed Fast Food:** Collaborating with entertainment franchises to create cartoon-themed menu items presents disruptive innovation opportunities for companies in the fast food industry. - **Plant-based Meat Alternatives:** Partnering with plant-based meat companies to create menu options featuring sustainable ingredients is a trend that presents disruptive innovation opportunities for restaurants and food manufacturers. - **Recipe Sharing:** Sharing detailed recipes for signature dishes presents disruptive innovation opportunities for food brands to engage with consumers and promote their products. ### Sectors Adopting This - **Fast Food:** Partnering with popular entertainment franchises to create cartoon-themed menu items presents disruptive innovation opportunities for fast food companies to attract new and nostalgic customers alike. - **Plant-based Meat Industry:** Partnering with popular entertainment franchises to create plant-based menu items featuring sustainable ingredients presents disruptive innovation opportunities for plant-based meat companies to expand their customer base and increase brand awareness. - **Recipe Sharing Platforms:** Providing a platform for food brands to share their signature recipes presents disruptive innovation opportunities for recipe-sharing platforms to attract a new audience interested in recreating popular dishes at home. ## Related on Trend Hunter - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md) - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md) - [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich.md) - [Plant-Based Cheeseburgers](https://www.trendhunter.com/trends/new-impossible-cheeseburger.md) - [Real-Life Cartoon Burgers](https://www.trendhunter.com/trends/serious-eats.md) - [Plant-Based Nugget Sandwiches](https://www.trendhunter.com/trends/impossible-nug-life-sando.md) - [Kid-Friendly Plant-Based Foods](https://www.trendhunter.com/trends/impossible-foods-product.md) - [Plant-Based Fast Food Sandwiches](https://www.trendhunter.com/trends/chick-n-sandwich.md) - [Cartoon-Inspired Burger Meals](https://www.trendhunter.com/trends/krabby-patty-kollab.md)