# Savory MSG-Forward Cocktails Cat Bite Club Launches Get the MSG? Cocktail By Colin Smith | Written with AI assistance | Published 2026-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/get-the-msg-cocktail References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/03/cocktail-stories-get-the-msg-cat-bite-club/)  Singapore’s Cat Bite Club introduced Get the [MSG](https://www.trendhunter.com/trends/msg-martini)?, a savory cocktail built around monosodium glutamate and crafted by co-owner Jesse Vida, featuring a Szechuan peppercorn-infused tomato cordial and an Asahi beer float. The drink positions MSG not as a garnish but as the conceptual starting point, designed to sharpen umami and broaden [savory cocktail profiles](https://www.trendhunter.com/trends/dirty-sartini). The recipe blends [mezcal fat-washed](https://www.trendhunter.com/trends/spicy-mezcal-margarita) with chilli oil, Cynar, peach liqueur, citrus and celery bitters, finished with a mini Asahi float and sun-dried tomato oil for layered texture and aroma. For consumers, the cocktail reframes a familiar culinary seasoning as a viable mixology ingredient, offering a bolder, cross-cultural savory option that taps into rising interest in umami-driven drinks and global flavor mashups. Image Credit: Cat Bite Club ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 47% | Activity: 52% | Freshness: 70% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Umami-first Mixology:** Elevates glutamate-rich components to primary flavor drivers, enabling new categories of drinks centered on savory depth and mouthfeel. - **Culinary-ingredient Cocktails:** Positions pantry staples such as MSG and sun-dried tomato oil as core mixology constituents, blurring kitchen and bar ingredient hierarchies. - **Cross-cultural Savory Mashups:** Signals increased consumer appetite for global flavor unions that combine East Asian umami techniques with Western cocktail formats. ### Industries Being Reshaped - **Bars and Nightlife:** A venue-differentiation vector where signature savory programs shift guest expectations around cocktail flavor profiles. - **Food and Beverage Manufacturing:** Creates scope for flavor houses and ingredient suppliers to develop liquid MSG blends and umami-focused modifiers tailored for bartending use. - **Hospitality and Tourism:** Offers culinary tourism hooks as savory cocktail menus become attractions that showcase regional umami influences. ## Related on Trend Hunter - [Cheesy Cracker-Infused Cocktails](https://www.trendhunter.com/trends/studio-cheez.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [One-Off Canned Cocktails](https://www.trendhunter.com/trends/bartender-spotlight-cocktails.md) - [Art-Led Cocktail Collaborations](https://www.trendhunter.com/trends/the-city-of-art.md) - [Fried Chicken Cocktails](https://www.trendhunter.com/trends/karaage-cocktail.md) - [Dirty Martini-Inspired Infusion Products](https://www.trendhunter.com/trends/dirty-martini-flavor.md) - [Butter Chicken Cocktails](https://www.trendhunter.com/trends/butter-chicken-cocktail.md) - [Food-Inspired Cocktail Concept Menus](https://www.trendhunter.com/trends/eat-your-cocktail.md) - [Burger-Infused Cocktails](https://www.trendhunter.com/trends/burger-infused-cocktail.md)