# Makeup Emulator Apps Rimmel London's 'Get the Look' Captures Makeup from Editorials and Photos By Laura McQuarrie | Published 2016-07-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/get-the-look References: [itunes.apple](https://itunes.apple.com/gb/app/get-the-look-rimmel-london/id1120244830?mt=8) & [uk.rimmellondon](https://uk.rimmellondon.com/get-the-look/campaigns/rimmel-get-the-look-mobile-app) 'Get the Look' is a new [mobile app](https://www.trendhunter.com/trends/beautyshelf) from [Rimmel London](https://www.trendhunter.com/trends/full-volume-makeup) that's being described as "the Shazam of beauty." The app makes it possible for users to "steal the look" of a makeup style from editorials or photos of a friend's face, which can then be then virtually applied to the user's face in real-time with Rimmel London products. Once a beauty look has been virtually applied, a user has the option to further refine the look by swapping out product colors and types to find options that seem like they would be a perfect match in real life. Alternatively, users have the option to begin using the Get the Look app by beginning from scratch without a reference photo, but the [real-time virtual makeup application](https://www.trendhunter.com/trends/mixed-reality-makeup) is its most impressive feature. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 68% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Virtual Beauty Apps:** Opportunity for companies to develop virtual beauty apps that allow users to try on makeup styles in real-time using their own photos. - **Personalized Makeup Recommendations:** Potential for brands to create apps that provide personalized makeup recommendations based on user preferences and skin tone. - **Augmented Reality in Beauty:** Rise of augmented reality technology in the beauty industry, enabling users to virtually try on makeup products and experiment with different looks. ### Who This Affects Most - **Cosmetics:** Cosmetic brands can utilize virtual beauty apps to engage customers and provide a personalized makeup experience, leading to increased sales. - **Technology:** Opportunity for tech companies to develop and improve augmented reality technology for the beauty industry, enhancing the user experience and driving innovation. - **Fashion and Editorial:** Fashion magazines and editorial companies can explore partnerships with virtual beauty apps to offer interactive experiences and promote their makeup looks. ## Related on Trend Hunter - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [Video-Friendly Makeup Tools](https://www.trendhunter.com/trends/rad-camera.md) - [Musical Makeup Packaging](https://www.trendhunter.com/trends/full-volume-makeup.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [Shoppable Beauty Routine Apps](https://www.trendhunter.com/trends/beautyshelf.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md)