# Female Friendship Events Diet Coke's Girl's Night Launched the Get the Gang Back Together Campaign By Laura McQuarrie | Published 2017-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/get-the-gang-back-together References: [eventmagazine](http://www.eventmagazine.co.uk/behind-scenes-diet-coke-hosts-perfect-night-in/brands/article/1427007) & [coca-cola](http://www.coca-cola.co.uk/stories/holly-willoughby-hosts-the-perfect-girls-night-in-with-diet-coke) To celebrate the launch of its new Get the Gang Back Together campaign and the introduction of Holly Willoughby as its new brand ambassador, Diet Coke staged a girl's night in event at London’s Athenaeum Hotel. The [Diet Coke Penthouse](https://www.trendhunter.com/trends/diet-coke-break) welcomed some of the biggest [fashion and media influencers](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign) in the UK and treated them to a Diet Coke bar, a fashion illustration station, the Diet Coke Glam Room for [manicures and makeovers](https://www.trendhunter.com/trends/break-in-case-of-glamergency) and giant balloon decorations that spelled out "FRIENDS." In the year ahead, Willoughby will be putting a spotlight on celebrating female friendships. As part of the Get the Gang Back Together campaign, a competition is being held to give a winner the chance to stay at the upscale penthouse suite with a group of friends. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Celebrating Female Friendships:** Opportunity for brands to create events and campaigns that focus on empowering and celebrating female friendships. - **Influencer-driven Experiences:** Opportunity to collaborate with fashion and media influencers to create experiential marketing events. - **Competitions and Group Experiences:** Opportunity to leverage competitions and curated group experiences as a way to engage consumers and build brand loyalty. ### Sectors Adopting This - **Beverage:** Opportunity for beverage brands to create social experiences and campaigns targeting female consumers. - **Fashion:** Opportunity for fashion brands to collaborate with influencers and create interactive experiences. - **Hospitality:** Opportunity for hotel and accommodation brands to create group experiences and competitions as part of their marketing strategy. ## Related on Trend Hunter - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [Girls' Night Wine Discounts](https://www.trendhunter.com/trends/girls-night.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [Female-Focused Canned Cocktails](https://www.trendhunter.com/trends/faux-pas.md) - [Feel-Good Beverage Campaigns](https://www.trendhunter.com/trends/bestie-campaign.md) - [Sleepover-Themed Skincare Initiatives](https://www.trendhunter.com/trends/astridsleepover.md) - [Spontaneous Summer Picnics](https://www.trendhunter.com/trends/hangout-of-home.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Influencer-Led Soda Campaigns](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign.md)