'Get Smart' in New York Times Style Magazine Features Great Geek Chic

 - Sep 13, 2009   Updated: Aug 31 2011
References: nytimes & thefashionisto
The geek is rising to power, and 'Get Smart' in New York Times Style Magazine is an editorial that proves smart people can be fashion icons. Sebastian Kim captures Lenz Von Johnston, Pablo C, Robert Joseph, and Lyle Lodwick in fall fashions from Marc Jacobs, Shipley & Halos and Cheap Monday.

We've featured a number of nerd-approved fashions. Check out some of my favorite features from Trend Hunter's archives below.

Implications - With the economic recession slowly recovering, consumers are looking for more intelligent products to feel secure about their purchasing decisions. Companies would be wise to incorporate more intellectual features in their wares to attract a broad base of anxious customers.