# Freshly Prepared Pet Foods Get Real Dog Food is a Private Label Offering Arriving at Chewy By Michael Hemsworth | Published 2025-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/get-real-dog-food References: [storebrands](https://storebrands.com/chewy-launches-private-label-fresh-dog-food-line) & [chewy](https://www.chewy.com/)  [Get Real](https://www.trendhunter.com/trends/get-real-protein) dog food has been announced by the online pet product retailer as a series of [freshly prepared private label dog food](https://www.trendhunter.com/trends/freshpet-clean-label-project) options for pet parents to order this fall. The product range includes a variety of options that are each made with 10 ingredients or less to prioritize freshness and quality in every pack. The dog foods come in such flavors as Beef & Sweet Potato, Chicken & Brussels and Turkey & Cranberry, which can each be used as a full meal or a topper for kibble. Chief Brand Officer Orlena Yeung spoke on the Get Real dog food range saying, "We are proud to offer Get Real, making fresh food easy for pet parents and delicious for pets. Backed by our signature customer care, we are excited for dogs across the country to enjoy this new premium offering." ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 84% | Activity: 89% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Minimal-ingredient Pet Nutrition:** A growing trend embraces simplified pet food formulations with fewer ingredients, targeting health-conscious pet owners seeking transparency and quality nutrition for their furry companions. - **Freshly-prepared Pet Foods:** Demand for freshly prepared pet food options is on the rise as pet owners look for convenient solutions that mirror their own dietary preferences for freshness and nutritional value. - **Customized Pet Meal Plans:** A significant trend in pet care involves creating customizable pet meal plans that cater to individual dietary requirements and taste preferences, enhancing personal care for household pets. ### Where This Applies - **Pet E-commerce:** The e-commerce industry for pet products is rapidly expanding with retailers like Chewy offering private label options that attract customers with exclusivity and convenience. - **Premium Pet Food:** An industry shift towards premium pet food products highlights the focus on higher-quality ingredients and gourmet offerings that appeal to a discerning pet owner demographic. - **Sustainable Pet Products:** There's a growing industry around sustainable pet products, with emphasis on locally sourced, eco-friendly, and minimally processed ingredients to reduce environmental impact. ## Related on Trend Hunter - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md) - [Freeze-Dried Raw Dog Foods](https://www.trendhunter.com/trends/get-joy.md) - [Mediterranean-Inspired Dog Foods](https://www.trendhunter.com/trends/real-mesa.md) - [Shelf-Stable Human-Grade Dog Foods](https://www.trendhunter.com/trends/easyfresh.md) - [Freeze-Dried Pet Food](https://www.trendhunter.com/trends/freezedried-pet-food.md) - [Nutrient-Dense Own-Brand Pet Foods](https://www.trendhunter.com/trends/ruffs-recipes.md) - [Human-Grade Raw Dog Food](https://www.trendhunter.com/trends/maev.md) - [Vet-Formulated Fresh Dog Foods](https://www.trendhunter.com/trends/golden-child.md) - [Human-Style Fresh Meals](https://www.trendhunter.com/trends/fresh-dog-food-range.md)