# Get Paid to Pee EcoSan Toilets in Musiri By Bianca | Published 2008-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/get-paid-to-pee-ecosan-toilets-in-musiri References: [uk.reuters](http://uk.reuters.com/article/oddlyEnoughNews/idUKDEL30766120080706?feedType=nl&feedName=ukoddlyenough) If you want fast cash in India, all you have to do is visit a public restroom. While countries like Germany charge you to use public restrooms, a new campaign in a rural town in Southern India is actually paying potential patrons in order to encourage use of the ecosan (ecological sanitation) facilities. They're offering people in Musiri, a town in the Tamil Nadu state, close to a dollar to [use the urinals](https://www.trendhunter.com/trends/modern-urinal-design), an iniatiave they home will improve hygiene in the area as well as doubling as a research project. By taking [urine samples](https://www.trendhunter.com/trends/withings-uscan-nutrio), an agricultural university is testing its quality as a fertilizer. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 61% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Ecosan Toilets:** EcoSan Toilets are a growing trend in rural India, offering new opportunities for waste management and rural sanitation initiatives. - **Paid Public Restrooms:** Paid public restrooms are a disruptive innovation in the public facilities space, creating new business models for waste management and hygiene in rural areas. - **Urine as Fertilizer:** The use of urine as fertilizer presents a disruptive innovation in agricultural practices that is both sustainable and cost-effective. ### Where This Applies - **Sanitation:** The sanitation industry can tap into the trend of EcoSan Toilets to implement more sustainable waste management practices. - **Public Facilities:** The public facilities industry can explore the use of paid restrooms as a way to create a revenue stream while also improving sanitation in rural areas. - **Agriculture:** The agriculture industry can utilize the trend of using urine as fertilizer to create more sustainable and cost-effective farming practices. ## Related on Trend Hunter - [Clean Bathroom-Locating Apps](https://www.trendhunter.com/trends/woloo.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Non-Invasive Urine Devices](https://www.trendhunter.com/trends/u-scan.md) - [Festival-Focused Toilet-Sharing Initiatives](https://www.trendhunter.com/trends/home-toilet.md) - [Sustainable Sand-Filled Toilets](https://www.trendhunter.com/trends/sandi-toilet.md) - [Poop-Themed Game Day Ads](https://www.trendhunter.com/trends/poop-on-super-bowel-monday.md) - [Rewarding Community Cleanup Applications](https://www.trendhunter.com/trends/litterlotto.md) - [Luxury Mobile Toilets](https://www.trendhunter.com/trends/luxury-mobile-toilet.md) - [Urinary Health Trackers](https://www.trendhunter.com/trends/peetracker.md)