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# Get Paid To Lose Weight
Hoax Website Offers $100 Per Pound

By Alex Covert | Published 2007-09-24 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/get-paid-to-lose-weight-100-per-pound
References: [weightlosspursuits.blogspot](http://weightlosspursuits.blogspot.com/)

This web site offers the ultimate incentive for people wanting to drop unwanted pounds. It claims to pay people for [losing weight](https://www.trendhunter.com/trends/shed-community) - $100 per pound!

The site is a hoax, brought to you by 'Dumbass Inc', so unfortunately you won't be able to take advantage of the concept... But how could an entrepreneur make it work? Perhaps a pyramid-like scheme where people have to pay to be part of the program and the pooled money would go to those who were able to lose the weight? The scheme could also be funded if the program required purchasing the vendor's [meal plans](https://www.trendhunter.com/trends/weight-management-system), etc.

If a concept like this could be developed, it would get a lot of publicity and interested consumers...

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 30% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What's Driving This Trend

- **Incentivized Weight Loss:** Creating programs that offer financial incentives for individuals to lose weight, motivating them to achieve their health goals.
- **Pyramid-like Weight Loss Schemes:** Exploring the potential of pyramid-like weight loss schemes, where participants pay to be part of the program and the pooled money goes to those who successfully lose weight.
- **Meal Plan Integration:** Developing weight loss programs that require participants to purchase specific meal plans from the program's vendor, generating revenue and promoting healthy eating habits.

### Who This Affects Most

- **Health and Wellness:** Incentivized weight loss programs could create disruptive innovation opportunities in the health and wellness industry by encouraging individuals to prioritize and achieve their weight loss goals.
- **Fitness and Weight Loss:** Pyramid-like weight loss schemes could disrupt the fitness and weight loss industry by offering a unique approach to incentivizing weight loss while fostering community engagement and financial rewards.
- **Meal Delivery Services:** Integrating meal plans into weight loss programs presents disruptive innovation potential for the meal delivery services industry, as it aligns with the growing demand for convenient and healthy food options.

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