# Multivitamin Chewing Gums Get More Vitamins is Now Offering Vitamins in a Unique New Form By Laura McQuarrie | Published 2017-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/get-more-vitamins References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/03/more-to-chew-on.html) & [getmorevits](http://www.getmorevits.com/products/) In order to help people increase their daily intake of vitamins, Get More Vitamins recently introduced its [Multivitamin](https://www.trendhunter.com/trends/childlife-essentials) Gum. As stated on the packaging for the product, "1 gum contains a 25% daily dose of 10 vitamins," including numerous B vitamins, as well as vitamins C,D, E and K. Currently, the [sugar-free chewing gum](https://www.trendhunter.com/trends/ellaola-1) product is being launched in classic flavors like Peppermint and Spearmint. Previously, Get More Vitamins' assortment only included a line of vitamin-enriched drinks, but the Multivitamin Gum offers a new and ultra-convenient way for busy, health-conscious consumers to get the essentials that they need. As the brand notes: "Chewing gum has various beneficial qualities, from aiding digestion and supporting oral health to managing stress, so it seemed logical for Get More to add a daily dose of vitamins to the benefit list." The Multivitamin Gum will first launch as a product that's exclusive to [Tesco](https://www.trendhunter.com/trends/convenience-food-brand) stores. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Multivitamin Chewing Gums:** Creating innovative delivery methods for essential vitamins in the form of chewing gums. - **Ultra-convenient Nutritional Supplements:** Developing new and convenient ways for busy consumers to access the essential vitamins and nutrients they need. - **Functional Chewing Gum:** Exploring the potential health benefits of chewing gum beyond just oral health and stress management by adding essential vitamins and nutrients. ### Sectors Adopting This - **Health Supplements:** Introducing chewing gum as a new format for delivering essential vitamins and nutrients to consumers. - **Functional Foods:** Expanding the range of functional foods to include chewing gum that provides vital vitamins and nutrients. - **Retail:** Exploring exclusive partnerships with retailers to launch innovative products like Multivitamin Gum in stores. ## Related on Trend Hunter - [Functional Vitamin-Infused Candies](https://www.trendhunter.com/trends/perfetti-van-melle.md) - [Candy-Style Vitamin Chews](https://www.trendhunter.com/trends/chewsy.md) - [Indulgent Multi-Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies.md) - [Nutrient-Packed Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies1.md) - [Potent Cranberry Vitamin Supplements](https://www.trendhunter.com/trends/nutrigums-cranberry-vitamin-c.md) - [Sugar-Free Kids Gummy Vitamins](https://www.trendhunter.com/trends/kids-multi-vitality-vitamin-gummies.md) - [Vitamin-Enhanced Mints](https://www.trendhunter.com/trends/quip-mints.md) - [Adult-Targeted Gummy Supplements](https://www.trendhunter.com/trends/new-gummy-vitamins.md) - [Sugar-Free Gummy Pregnancy Supplements](https://www.trendhunter.com/trends/bassetts-vitamins-pregnancy.md)