# Virtual Moms The Kleenex 'Get Mommed' Campaign Nurses You Back to Health By Armida Ascano | Published 2010-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/get-mommed References: [kleenex](http://www.kleenex.com/na/getmommed/) & [kleenex](http://www.kleenex.com/na/getmommed/) The [Kleenex](https://www.trendhunter.com/trends/kleenex-brand) "Get Mommed" campaign gives users the opportunity to do what most could only dream of -- [choose their own mother](https://www.trendhunter.com/trends/apples-mothers-day). The campaign website lets readers pick one out of eight moms, all willing to nurse you back to health with the help of their own unique style and, of course, [Kleenex tissues](https://www.trendhunter.com/trends/kleenex-branding). If the free choice imposes too much pressure (and maybe guilt towards biological mommies?), the site also provides a guilt-free quiz judging which mommy is best for you. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Motherhood:** Disruptive innovation opportunity: Create platforms that allow users to choose and personalize their own mother-figure experiences. - **Guilt-free Mothering:** Disruptive innovation opportunity: Develop guilt-free parenting solutions and campaigns that alleviate stress and pressure. - **Virtual Assistance:** Disruptive innovation opportunity: Explore virtual assistance technologies and services that provide support and care in various aspects of life. ### Sectors Adopting This - **Advertising and Marketing:** Disruptive innovation opportunity: Transform traditional advertising campaigns by incorporating personalized experiences and guilt-free messaging. - **E-commerce:** Disruptive innovation opportunity: Create e-commerce platforms that offer guilt-free parenting products and services. - **Virtual Reality and Augmented Reality:** Disruptive innovation opportunity: Develop immersive virtual reality experiences that simulate personalized mothering experiences for individuals. ## Related on Trend Hunter - [Mother-Honoring Brand Initiatives](https://www.trendhunter.com/trends/chief-mom-officer.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Life Assistant Campaigns](https://www.trendhunter.com/trends/doordad.md) - [Mom-Focused Mobile Game Events](https://www.trendhunter.com/trends/moms-week.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Mom-Targeted Menstrual Pads](https://www.trendhunter.com/trends/liv-by-kotex.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md)