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# Opulent 80s Editorials
Vogue Japan's 'Get Into the Groove' Story is Vibrant and Fun

By Jana Pijak | Published 2015-11-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/get-into-the-groove
References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/10/jourdan-dunn-by-giampaolo-sgura-for.html) & [vogue.co.jp](http://www.vogue.co.jp)

Supermodal Jourdan Dunn fronts Vogue Japan's 'Get Into the Groove' editorial, a series lensed by iconic photographer Giampaolo Sgura. This editorial marks the revival of 80s-inspired apparel and is an homage to memorable ad campaigns from the colorful decade.

Whether referencing the playful print ads of Gianni [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) or Italian label Moschino, this bold editorial is a modern take on 80s opulence. Eccentric editor Anna Dello Russo styles the exclusive and mixes techni-colored furs with logo-adorned skirts and eye-catching accessory pieces.

Her most memorable picks include thigh-high, patent leather boots from Versace, logo-adorned satchels from [Louis Vuitton](https://www.trendhunter.com/trends/lv-remix) and [Dolce & Gabbana's](https://www.trendhunter.com/trends/il-pranzo-campaign) lavish yet functional headphones -- audio accessories that are encrusted with decorative jewels and marked at a whopping $7000 price tag.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 92% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **80s-inspired Apparel Revival:** There is an opportunity to capitalize on the renewed interest in 80s fashion by creating modern versions of iconic pieces from the era.
- **Logo-adorned Accessories:** Designing functional accessories with branded logos and embellishments creates an opportunity to tap into the luxury fashion market.
- **Playful Print Ads:** Creating bold and colorful print ads that reference iconic campaigns from past decades will resonate with consumers who are looking for fashion that is both nostalgic and modern.

### Where This Applies

- **Fashion:** Luxury fashion brands can capitalize on the renewed interest in 80s fashion by creating modern versions of iconic pieces and accessories.
- **Advertising:** Advertising agencies can create bold and colorful print ads that reference iconic campaigns from past decades to appeal to consumers looking for nostalgia and modernity.
- **Technology:** Tech companies can partner with luxury fashion brands to create functional accessories with branded logos and embellishments that appeal to consumers looking for high-end audio accessories.

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