# Volumizing Hair Care Campaigns Hailee Steinfeld Stars in ‘Get Hy with Nexxus’ Campaign By Debra John | Published 2025-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/get-hy-with-nexxus References: [prnewswire](https://www.prnewswire.com/news-releases/nexxus-and-hailee-steinfeld-take-hair-to-new-heights-with-get-hy-with-nexxus-campaign-featuring-breakthrough-hy-volume-collection-302404532.html) & [nexxus](https://www.nexxus.com/us/en/home.html)  Hailee Steinfeld takes center stage in the 'Get Hy with [Nexxus'](https://www.trendhunter.com/trends/claim-your-space) campaign, introducing the brand’s groundbreaking 'Hy-Volume Collection.' This new range is designed to provide hair with exceptional volume and lasting bounce, transforming hair into a fuller, more dynamic look. This initiative marks [Nexxus’](https://www.trendhunter.com/trends/nexxus-styling-line) debut in the volumizing hair care market, offering a fresh and engaging direction for the brand. Through her collaboration with Nexxus, Steinfeld demonstrates how the 'Hy-Volume Collection' empowers individuals to enhance their appearance, whether preparing for a special occasion or a professional setting. As Steinfeld steps into a new chapter of her career and personal life, the 'Hy-Volume Collection' helps her achieve voluminous, healthy hair that complements her bold transformation. The 'Hy-Volume Collection' features a 3-step system—'Shampoo,' 'Conditioner,' and '[Cloud Foam](https://www.trendhunter.com/trends/cloud-haircare-glow-collection)'—each scientifically engineered to deliver up to two inches of root lift and three times more weightless volume compared to untreated hair, with noticeable results after a single use. Image Credit: Nexxus ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 76% | Activity: 91% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Hair Care:** Utilizing well-known personalities like Hailee Steinfeld to spotlight product lines can create consumer trust and enthusiasm, driving significant attention to innovative beauty solutions. - **High-performance Hair Systems:** The introduction of scientifically engineered hair care systems, like the 'Hy-Volume Collection,' provides consumers with targeted, effective results, appealing to a demand for tailored personal care solutions. - **Volume-enhancing Strategies:** With a growing interest in at-home volumizing products, innovative formulas that promise substantial lift and thickness cater to consumers seeking salon-like transformations in everyday settings. ### Sectors Adopting This - **Beauty and Personal Care:** The growth of personalized and result-driven hair care solutions underscores an ongoing innovation trend in the wider beauty and personal care industry. - **Celebrity Marketing:** Campaigns featuring celebrities in personal endorsement roles continue to influence brand perception and consumer buying decisions across multiple sectors. - **Scientific Hair Treatment:** Advancement in hair volume technology showcases how scientific research is reshaping the landscape of hair treatment products, making them more effective and consumer-friendly. ## Related on Trend Hunter - [Styling-Focused Hair Collections](https://www.trendhunter.com/trends/nexxus-styling-collection.md) - [Hair Styling Line Expansions](https://www.trendhunter.com/trends/nexxus-styling-line.md) - [Volume-Boosting Haircare Solutions](https://www.trendhunter.com/trends/odele-haircare-product.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Instantly Volumizing Haircare](https://www.trendhunter.com/trends/grabity.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md) - [Volumizing Fine Haircare](https://www.trendhunter.com/trends/finne.md)