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# QSR Branded Fall-Themed Hotlines
Starbucks Canada Launches GET FALL Hotline for PSL Season

By Grace Mahas | Published 2020-08-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/get-fall
References: [twitter](https://twitter.com/Starbucks/status/1297883200912416769)

With [pumpkin spice latte season](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte) (PSL) almost upon us, [Starbucks Canada](https://www.trendhunter.com/trends/cozy-fall-menu) is giving fans an extra way to celebrate the crisp autumn season with the GET FALL Hotline. The fall-themed hotline "brings the cozy sounds of fall right to your ear" with sounds like crisp Canadian leaves, crackling fires, and even some PSL-inspired mantras.

To hear the seasonally-inspired soundtrack, fans can dial the toll-free 1-833-GET-FALL to be transported to everyone’s favorite season. Starbucks Canada recommends fans "spice up their life" by using the new hotline with a [Pumpkin Spice](https://www.trendhunter.com/trends/whipshots-and-doordash) latte close at hand to enjoy the smells and tastes of pumpkin, cinnamon, and nutmeg and embrace the coziness of the season.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 4% | Activity: 31% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **PSL Season Celebration:** Opportunity to create innovative and engaging seasonal experiences for customers through the use of hotlines and soundtracks.
- **Fall-themed Audio Experiences:** Expanding the use of immersive audio technology to enhance brand experiences and create a multisensory connection with customers.
- **Seasonal Marketing Strategies:** Implementing creative and unique seasonal marketing strategies to generate excitement and drive customer engagement during specific times of the year.

### Industries Being Reshaped

- **Quick Service Restaurants (QSR):** QSR brands can utilize innovative hotlines and audio experiences to enhance customer satisfaction and create a memorable brand experience.
- **Food and Beverage:** Food and beverage companies can leverage seasonal marketing strategies to create buzz around specific products and increase consumer demand.
- **Retail:** Retailers can explore the use of sound branding and immersive audio experiences to create an emotional connection with customers and drive sales.

## Related on Trend Hunter

- [Cozy Fall Menu Items](https://www.trendhunter.com/trends/cozy-fall-menu.md)
- [Fall-Exclusive Canadian Promotions](https://www.trendhunter.com/trends/pumpkin-spice-latte-season.md)
- [Seasonal Cafe Birthday Promotions](https://www.trendhunter.com/trends/psl-temporary-tattoo-sheets.md)
- [Expanded Autumn Coffee Offerings](https://www.trendhunter.com/trends/autumn-coffee.md)
- [Celebratory Autumnal Cafe Menus](https://www.trendhunter.com/trends/starbucks-fall-menu.md)
- [Limited-Time Pumpkin Drinks](https://www.trendhunter.com/trends/biggby-coffee-psl.md)
- [Autumnal At-Home Cafe Products](https://www.trendhunter.com/trends/fall-coffee-products.md)
- [Seasonal Coffee Shop Menus](https://www.trendhunter.com/trends/tim-hortons-6.md)
- [Beloved Holiday QSR Beverages](https://www.trendhunter.com/trends/festive-offerings.md)