# Milky Mineral Sunscreens Josie Maran's Get Even Sun Milk SPF 33 Was Inspired by Sun-Loving Plants By Laura McQuarrie | Published 2022-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/get-even-sun-milk References: [newbeauty](https://www.newbeauty.com/new-skin-care-products-march-2022/2) & [josiemaran](https://www.josiemaran.com/products/get-even-sun-milk-mineral-sunscreen) Plants that "thrive in the sun yet still protect themselves" inspired Josie Maran's newest product, the Get Even Sun Milk which provides lightweight coverage and protection from UV rays. The [100% mineral sunscreen](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen) is packed with [antioxidant-rich superfruit ingredients](https://www.trendhunter.com/trends/watermelon-glow-dew) and its [lightweight texture](https://www.trendhunter.com/trends/ultralight-face-fluid-spf) ensures a comfortable and long-lasting experience, all without creating an unsightly white cast. To make the most of this protective product, consumers can use it indoors or outdoors after moisturizing all the way from the hairline to the décolleté. The brand's signature organic argan oil is included in the formula, which is fragrance-free and made without other ingredients that could cause skin upset. Launching soon, the Get Even Sun Milk SPF 33 comes in a pump package that's easy to pack for days at the pool or the beach. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 83% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Mineral Sunscreens:** There is an opportunity to tap into the growing interest in mineral sunscreens that offer natural ingredients and safe protection from the sun. - **Superfruit Ingredients:** Superfruits offer high nutritional value and antioxidants that can be incorporated into a range of products for added health benefits. - **Lightweight Texture:** The demand for lightweight, non-greasy products that offer long-lasting protection provides an opportunity for innovative sunscreen formulations. ### Where This Applies - **Beauty Industry:** The beauty industry can incorporate superfruit ingredients and lightweight textures into a range of skincare and makeup products. - **Outdoor Recreation Industry:** There is an opportunity to create portable and practical packaging for sunscreen products that cater to the needs of outdoor enthusiasts, like beach-goers and hikers. - **Natural Products Industry:** The interest in natural and organic ingredients provides an opportunity to create mineral sunscreen products that are eco-friendly and safe for the environment. ## Related on Trend Hunter - [Nourishing Milky Sunscreens](https://www.trendhunter.com/trends/hydrating-milk.md) - [Gel-Cream Mineral Sunscreens](https://www.trendhunter.com/trends/gel-cream-spf.md) - [Goat Milk Sunscreens](https://www.trendhunter.com/trends/sunscreen-for-face-and-body.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md) - [Sensory-Focused Sunscreen Products](https://www.trendhunter.com/trends/rosemary-basil.md) - [Multi-Functional Moisturizing Sunscreens](https://www.trendhunter.com/trends/mineral-moisturizing-sunscreen.md) - [Brightening Prebiotic Sunscreens](https://www.trendhunter.com/trends/glow-mineral-sunscreen.md) - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md) - [Orange-Based Mineral Sunscreens](https://www.trendhunter.com/trends/100-mineral-sunscreens.md)