# Easter Egg-Inspired Cakes Baskin-Robbins Created the New Get Egg-cited Cake for Easter 2023 By Katherine Pendrill | Published 2023-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/get-eggcited-cake References: [chewboom](https://www.chewboom.com/2023/03/26/baskin-robbins-launches-new-get-egg-cited-cake/)  Easter is almost upon us and [Baskin-Robbins](https://www.trendhunter.com/trends/limitedtime-easter-cake) is helping consumers celebrate with its new Get Egg-cited Cake. The perfect treat for the season, the new Get Egg-cited Cake is inspired by the [pastel hues of classic Easter eggs](https://www.trendhunter.com/trends/the-carrot-cake). To achieve this effect, Baskin-Robbins uses a special fault line icing technique, which makes it look like a colorful Easter egg that's been cracked open. The whole thing is then decorated with tri-colored rosettes, tiny sugar eggs, frosting grass accents, and colorful confetti quins. Best of all, consumers can customize the new Get Egg-cited Cake by selecting their [favorite ice cream and cake flavors](https://www.trendhunter.com/trends/baskinrobbins-national-strawberry-month). The new Get Egg-cited Cake is available at locations nationwide now through April 9, 2023. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 60% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Cakes:** Businesses can capitalize on seasonal events by developing unique offerings that cater to consumer desire for festive treats. - **Fault Line Icing Technique:** Innovation in cake decorating can take the form of implementing specific icing techniques such as fault line to create visually appealing designs and textures. - **Customizable Cakes:** Empower customers and drive repeat business by offering customizable options such as flavor, design, and decoration to cater to personal preferences. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage seasonal events such as Easter to create unique products that cater to consumer demand for festive treats. - **Bakery:** In the bakery industry, implementing innovative cake decorating techniques can differentiate offerings and establish a unique brand identity. - **Retail:** Retailers can collaborate with bakeries to offer holiday-themed cakes as a value-add product to enhance the customer experience and drive sales. ## Related on Trend Hunter - [Vibrant Spring-Forward Cakes](https://www.trendhunter.com/trends/limitedtime-easter-cake.md) - [Seasonal Ice Cream Cakes](https://www.trendhunter.com/trends/happy-hollydays-cake.md) - [Easter-Inspired Cafe Desserts](https://www.trendhunter.com/trends/creams-cafe-easter-menu.md) - [Rainbow Sprinkle-Studded Cakes](https://www.trendhunter.com/trends/confetti-crazy-cake.md) - [Spring Treat Item Launches](https://www.trendhunter.com/trends/jamoca-mousse-royale.md) - [Swirled Bunny Face Cakes](https://www.trendhunter.com/trends/bunny-face-chocolate-cake.md) - [Mini Easter Dessert Cakes](https://www.trendhunter.com/trends/crumbl-carrot-cake.md) - [Easter-Honoring Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-hoppy-easter.md) - [Easter-Themed Doughnut Collections](https://www.trendhunter.com/trends/krispy-kreme-5.md)