# Dressed-Up Breakfast Campaigns Joe & the Juice Invites Customers to Get Chic for Breakfast By Laura McQuarrie | Published 2024-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/get-chic-for-breakfast References: [finance.yahoo](https://finance.yahoo.com/news/joe-juice-taps-paris-hilton-231100489.html) & [joejuice](https://www.joejuice.com/)  Get Chic for Breakfast is the new digital campaign from fast-casual chain [Joe & the Juice](https://www.trendhunter.com/trends/eggcado-breakfast-sandwich) and in it, Paris Hilton and [Alix Earle](https://www.trendhunter.com/trends/carls-jr-and-alix-earle) revitalize the spirit of breakfast. "With this campaign, we aim to reignite togetherness at breakfast, which is statistically the loneliest meal of the day," says Kasper Garnell, Global VP of [Brand & Communications](https://www.trendhunter.com/trends/residency-on-marthas-vineyard), Joe & the Juice. This campaign feeds into Joe & the Juice's breakfast takeover and the chain's newly expanded breakfast offerings, which now includes The Eggcado, Joe & the Juice's first-ever breakfast sandwich. Featuring hard-boiled egg mousse, low-fat mayo, avocado, tomato, spinach and signature Spicy Sauce, this meal inspires people to make an occasion of the most important meal of the day. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 73% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Breakfast Experience Enhancements:** Opportunities to innovate in breakfast experiences through collaborative campaigns and product expansions. - **Social Connectivity Initiatives:** Exploring digital campaigns that focus on creating togetherness during lonely meal times like breakfast. - **Menu Diversification Strategies:** Expanding breakfast offerings with unique items like breakfast sandwiches to elevate the morning meal experience. ### Sectors Adopting This - **Food Service & Dining:** The food service industry can capitalize on the trend of enhancing breakfast experiences to attract more customers. - **Marketing & Branding:** Opportunities for marketing professionals to create social connectivity initiatives around meal times to foster brand loyalty. - **Hospitality & Culinary Innovation:** Innovative culinary creations like The Eggcado breakfast sandwich can drive menu diversification in the hospitality industry. ## Related on Trend Hunter - [Egg Mousse Breakfast Sandwiches](https://www.trendhunter.com/trends/eggcado-breakfast-sandwich.md) - [Breakfast Condiment Campaigns](https://www.trendhunter.com/trends/breakfast-ketchup.md) - [Breakfast QSR Marketing Campaigns](https://www.trendhunter.com/trends/howdoyourooty.md) - [Breakfast-Themed Breakup Campaigns](https://www.trendhunter.com/trends/krusteaz-campaign.md) - [Gen Z Breakfast Campaigns](https://www.trendhunter.com/trends/start-the-day-the-totinos-way.md) - [Plant-Based Breakfast Menus](https://www.trendhunter.com/trends/plantbased-breakfast.md) - [Burger-Inspired Breakfast Menus](https://www.trendhunter.com/trends/shake-shack-breakfast-sandwiches.md) - [Health-Conscious Breakfast Menus](https://www.trendhunter.com/trends/mandys-morning-club-1.md) - [Health-Focused QSR Breakfast Menus](https://www.trendhunter.com/trends/breakfast-menus.md)