# Motion-Tracking Dance Marketing DVP China Eventmarketing Uses its Moves to Market Products By Remi Oerlemans | Published 2011-12-06 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/gesture-tracked-video-projections References: [euronews.net](http://www.euronews.net/2011/11/29/china-on-road-to-europe-with-new-car/) & [dvp-china](http://www.dvp-china.com) Motion tracking has gained staggering popularity as of late, especially with the release of the Kinect; however, smart companies like DVP China Eventmarketing know that this technology can be used for much more. The [event marketing](https://www.trendhunter.com/trends/cirque-du-soleils) company saw a brand new way of integrating [motion tracking](https://www.trendhunter.com/trends/rebuff-reality-bodylink) into a great performance, and did so to promote new products. Gesture-tracked [video projections](https://www.trendhunter.com/trends/holographic-spectacle) are triggered by the movements of performers on stage. The video is projected around the dancers and a complex software is generating these spectacular images. As the movements of the performers are getting more dynamic and changing continuously, so the content is. Words, images and video content are all triggered in this symphony of movement. The software behind it is a non-commercial and ultra-complex piece which is delivering unique results in this gesture-tracked video images. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 28% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Motion-tracking Dance:** The integration of motion tracking technology into dance performances creates a visually stunning and engaging experience for audiences. - **Gesture-tracked Video Projections:** Using complex software and performers' movements to trigger video projections creates a dynamic and immersive visual display. - **Non-commercial Complex Software:** The development of ultra-complex software for gesture-tracked video images opens up opportunities for innovative applications in various industries. ### Sectors Adopting This - **Event Marketing:** Using motion tracking and gesture-tracked video projections can revolutionize product promotion and create memorable brand experiences at events. - **Entertainment:** The integration of motion tracking and complex software in dance performances can disrupt the entertainment industry by offering new forms of immersive and interactive entertainment experiences. - **Technology:** The development of non-commercial complex software for gesture-tracked video images presents disruptive innovation opportunities in the technology industry, enabling advancements in motion tracking applications. ## Related on Trend Hunter - [Full-Body Motion-Tracking Devices](https://www.trendhunter.com/trends/refract-technologies.md) - [Advanced Motion Tracking Technology](https://www.trendhunter.com/trends/motion-tracking-technology.md) - [Motion Tracking Digital Systems](https://www.trendhunter.com/trends/mocopi.md) - [Avatar Motion-Capture Systems](https://www.trendhunter.com/trends/mocopi-1.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Cutting-Edge Motion Capture Technologies](https://www.trendhunter.com/trends/motion-capture-technology.md) - [Motion Tracking Eye Wearables](https://www.trendhunter.com/trends/magtrack.md) - [Motion-Matching Fitness Technologies](https://www.trendhunter.com/trends/wondercise.md) - [Motion-Tracking Ring Designs](https://www.trendhunter.com/trends/suite-of-technological-tools.md)