# Maternal Marketing Campaigns The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads By Jordy E | Published 2015-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gestations-publicity-stunt References: [dailymail](http://www.dailymail.co.uk/news/article-2773188/The-bigger-belly-drink-Storefront-Manhattan-s-Lower-East-Side-advertising-bar-PREGNANT-WOMEN-controversial-viral-marketing-campaign-date.html) & [twitter](https://twitter.com/gestationsbar) The Gestations publicity stunt turned heads at Manhattan's lower East side. According to faux advertisements put up by the [bar locating application](https://www.trendhunter.com/trends/bar-dating) Batendr, a non-existent pub was set to serve expectant mothers, made evident in a giant sign reading "pregnant women's bar." An image of a pregnant woman holding a bottle of champagne accompanied this publicity stunt. The Gestations [Twitter](https://www.trendhunter.com/trends/rocktangle) page also posted a message, stating that "The bigger the belly, the more you can drink. True for men and pregnant women." Although only a hoax, this marketing tactic is certainly worthy of a double take. Not only does the concept defy the norm insofar as any bar setting is concerned, the associated [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1) page also claimed to handout pregnancy tests alongside pitchers. For restaurant management teams looking to make a viral splash, this concept might be worthy of further investigation. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Gestations Publicity Stunt:** Opportunity for unconventional marketing tactics that challenge societal norms and attract attention. - **Faux Advertising:** Potential for using fake advertisements to create buzz and generate curiosity around a brand or product. - **Viral Marketing Campaigns:** Promising avenue for creating viral-worthy marketing campaigns that capture the imagination of the target audience. ### Industries Being Reshaped - **Restaurant Marketing:** Disruptive innovation opportunity to create unconventional and buzz-worthy marketing campaigns to attract customers. - **Bar Industry:** Possibility for bar owners to explore unique and attention-grabbing concepts that challenge traditional expectations. - **Social Media Advertising:** Potential for leveraging social media platforms to amplify the reach and impact of unconventional marketing tactics. ## Related on Trend Hunter - [Fake Mocktail Launches](https://www.trendhunter.com/trends/mocktail-launch.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Expecting Mother-Themed Burgers](https://www.trendhunter.com/trends/pregnancy-whopper.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Female-Focused Canned Cocktails](https://www.trendhunter.com/trends/faux-pas.md) - [Sponsored Post-Birth Meals](https://www.trendhunter.com/trends/grubhubs-special-delivery.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md)