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# Guerrilla Wakeboarding in Venice
San Marco Square Surfing

By Happy Hotelier | Published 2008-12-04 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/geruilla-wakeboarding-in-venice
References: [happyhotelier](http://www.happyhotelier.com/2008/12/03/geruilla-wakeboarding-in-venice/) & [d-pro.nl](http://www.d-pro.nl/)

Whoever says the Wiener (inhabitants of Vienna) are not “hip” is wrong. Today [Vienna Online](http://www.vienna.at/news/welt/artikel/hochwasser-surfen-in-venedig-illegalen-traum-erfuellt/cn/news-20081203-01204904) reported about a Dutchman, Duncan Zuur, surfing in San Marco Square in Venice.

Year after year, Zuur had traveled to Venice with his team to do this. Yesterday, with [high waters](https://www.trendhunter.com/trends/winter-water-safety) in San Marco square rising + 1.35m, he succeeded. He met his goal just before the police made it down to stop them.

The BBC posted another video of the stunt [here](http://news.bbc.co.uk/2/hi/europe/7761515.stm).

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 38% | Activity: 88% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **Guerrilla Surfing:** There is an opportunity for companies to capitalize on the adrenaline rush of surfing in unexpected places by creating equipment and apparel specifically designed for guerrilla surfing.
- **Extreme Tourism:** Companies can leverage the growing trend of extreme tourism by offering unique experiences such as guerrilla surfing in iconic destinations.
- **Social Media Virality:** There is an opportunity for brands to create stunts and experiences that can go viral on social media, by tapping into consumers' desire for adventurous and exciting content.

### Where This Applies

- **Sporting Goods:** Companies in the sporting goods industry can create innovative equipment and apparel designed for extreme, unpredictable environments like guerrilla surfing.
- **Travel and Tourism:** The trend of extreme tourism presents opportunities for the travel and tourism industry to offer unique experiences like guerrilla surfing in iconic destinations.
- **Marketing and Advertising:** As more brands look to create viral marketing campaigns, there is an opportunity for the marketing and advertising industry to develop innovative tactics like guerrilla surfing in unexpected, iconic places.

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