# Cinematic Seaside Shoots The Gertrud Hegelund Self Service Spread is Stunningly Stylish By Meghan Young | Published 2011-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gertrud-hegelund-self-service References: [fashionising](http://www.fashionising.com/pictures/b--Seaside-self-discovery-12663.html) & [selfservicemagazine](http://www.selfservicemagazine.com) There is something quite [cinematic](https://www.trendhunter.com/trends/alessandro-micheles) about the Gertrud Hegelund Self Service photo spread. From basic photography elements such as composition and lighting to more artistic touches such as the contrast between the symmetrical lines of the surroundings with the model's silhouette, this editorial is really a page turner. Shot by photographer Theo Wenner, the one thing that really stands out in the Gertrud Hegelund Self Service photo spread, however, is the aqua accent that is present in almost every shot. It really highlights the fact that this spread was shot by the sea. Perhaps this is made more noticeable because of the way [the fashion](https://www.trendhunter.com/trends/jiyongkim-fw25) stands out from this [seaside scenery](https://www.trendhunter.com/trends/sel-de-mer). Styled by Ondine Azoulay, the Gertrud Hegelund Self Service photo spread is definitely full of self-discovery. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 75% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Cinematic Fashion Photography:** Incorporating cinematic elements in fashion photography creates visually stunning spreads. - **Seaside Aesthetics:** Using seaside scenery as a backdrop for fashion shoots provides a unique aesthetic. - **Aquatic Accents:** Incorporating aqua accents in fashion photography enhances the seaside atmosphere. ### Who This Affects Most - **Fashion and Photography:** Fashion and photography industries can collaborate to create visually stunning spreads. - **Tourism:** Using seaside scenery as a backdrop for fashion shoots can increase tourism to coastal areas. - **Interior Design:** Incorporating aquatic accents in design can enhance a seaside theme for homes and businesses. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)