# Insane Asylum-Inspired Editorials The Gertrud Hegelund Black Magazine Winter 2011 Shoot is Spooky By Souzan Michael | Published 2012-01-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gertrud-hegelund-black-magazine References: [fashnberry](http://fashnberry.com/editorials/gertrud-hegelund-by-chadwick-tyler-for-black-winter-2011/) & [wastefashion.blogspot](http://wastefashion.blogspot.com/2012/01/gertrud-hegelund-by-chadwick-tyler-for.html) The Gertrud Hegelund Black Magazine photoshoot for the magazine's Winter 2011 issue is certainly one of the [creepiest and eeriest fashion editorials](https://www.trendhunter.com/trends/the-room-by-gentle-monster) of the season. Shot by [famed fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) Chadwick Tyler and styled by the talented Michelle Cameron, Black Magazine's 15th issue features a terrified-looking Gertrud Hegelund in this [black and white editorial shoot](https://www.trendhunter.com/trends/black-tag-collection). The 20-year-old Danish model looks absolutely stunning -- albeit completely terrifying -- in the photoshoot titled 'Saved By Old Times' and by pulling off such an intense shoot, proves that she is wise beyond her years and is sure to have a long and successful career in the modeling industry. Check out the Gertrud Hegelund Black Magazine photoshoot. But be warned, this is not your typical fashion editorial. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 66% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Creepy Fashion Editorials:** Opportunity for fashion brands to create unconventional and haunting photo shoots that captivate audiences. - **Black and White Photography:** Potential for photographers to experiment with monochromatic imagery to evoke a sense of mystery and intensity in their work. - **Youthful Models in Horror-styled Shoots:** Chance for modeling agencies to showcase young talent in eerie and unsettling fashion editorials, creating a unique and memorable image. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity for fashion brands to embrace unconventional and unsettling themes, pushing boundaries in editorial photography. - **Photography:** Opportunity for photographers to explore innovative approaches in black and white photography by incorporating elements of horror and suspense. - **Modeling:** Disruptive innovation potential for modeling agencies to promote young talent by challenging traditional beauty norms and embracing eerie fashion editorials. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)