# Strategic Creativity Events Germination is a Communications Company Driving Social Change By Tiana Reid | Published 2012-01-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/germination References: [twitter](https://twitter.com/germination) & [germination](http://www.germination.co.uk/index.php/about/) Social change needs communications help, too, and it's companies like Germination that are driving how societies interact and participate through [strategic creativity events](https://www.trendhunter.com/trends/creativity-workshop-series) that are nothing but fun. Germination explains its unique method on its website: "By building on and off-line communities, inspiring quality, encouraging collaboration and creating the right environment for innovation and social mobility. The social business incorporates a wide variety of tools into their social change toolbox including digital initiatives, live events and films. Some of the big-guns on their client list include the [British Council](https://www.trendhunter.com/trends/great-british-chefs) and The [Global Digital Design Tournament](https://www.trendhunter.com/trends/global-social-impact-initiative). The themes and topics range from social entrepreneurship to the power of collaboration to very intimate personal stories. Either way, Germination uses the power of the narrative to stimulate. **Contact Information** Germination [website](http://www.germination.co.uk/) Germination on [Twitter](https://twitter.com/#!/germination) ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Strategic Creativity Events:** Disruptive innovation opportunity: Develop new methods to drive social change through creative and strategic events. - **Communications Company Driving Social Change:** Disruptive innovation opportunity: Use communication strategies to promote social change and create a more engaged society. - **Power of Collaboration and Innovation:** Disruptive innovation opportunity: Explore ways to foster collaboration and innovation as drivers of social mobility and entrepreneurship. ### Sectors Adopting This - **Communications:** Disruptive innovation opportunity: Implement innovative communication strategies to drive social change and impact society. - **Event Planning:** Disruptive innovation opportunity: Create new approaches to event planning that combine creativity, innovation, and social change objectives. - **Film Production:** Disruptive innovation opportunity: Utilize film as a medium to tell compelling stories and inspire social change initiatives. ## Related on Trend Hunter - [Urban Greening Infrastructure](https://www.trendhunter.com/trends/greenpublic.md) - [Creativity-Centered Workshops](https://www.trendhunter.com/trends/gap-workshop.md) - [Proprietary Germination Technologies](https://www.trendhunter.com/trends/ubiquity-sprouting-corporation.md) - [Marketing Mentorship Platforms](https://www.trendhunter.com/trends/sprout-social.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Creative Networking Tools](https://www.trendhunter.com/trends/designer-hikes.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Creative Space-Enhancing Companies](https://www.trendhunter.com/trends/bespoke-artworks.md) - [Cross-Industry Insight Networks](https://www.trendhunter.com/trends/the-think-party.md)