# Unfiltered German-Style Lagers The 'Zwickelbier' Combines Deliciously Malty & Nutty Notes By Rahul Kalvapalle | Published 2022-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/germanstyle-lager References: [brewbound](https://www.brewbound.com/news/wallenpaupack-brewing-company-creates-new-beer-series-devoted-to-bottom-fermented-beers) & [wallenpaupackbrewingco](https://www.wallenpaupackbrewingco.com/our-beers/)  Wallenpaupack Brewing Company, a highly regarded brewery situated in the borough of Hawley in Pennsylvania, has launched a unique German-style lager that is designed to showcase the oft-neglected flavor qualities of lagers, which are often unfairly derided by those beer connoisseurs who prefer to gravitate towards IPAs, funky sours and boozier dark brews. The Zwickelbier is a completely unfiltered German-style lager brewed with noble hops and Vienna malt. The brewing recipe including a decoction mashing process that enables a marvelously malty tasting beer with subtle nutty notes that happens to be eminently crushable but can also be gently savored over a longer period of time. Released as the first of Wallenpaupack Brewing Company's 'For the Love of Lager' series, the Zwickelbier proves that lagers have always been and can continue to remain complex and delicious when brewed the right way. Image Credit: Wallenpaupack Brewing Company ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 16% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **German-style Lager Revival:** Investing in the production of unfiltered German-style lagers to revitalize interest in this oft-neglected beer category. - **Decoction Mashing Techniques:** Exploring the use of decoction mashing techniques in beer brewing to enhance the malty and nutty notes in lagers. - **For the Love of Lager Series:** Developing specialty lager series to introduce consumers to new and exciting lager varieties that showcase the full range of flavors in this beer category. ### Sectors Adopting This - **Craft Beer Production:** Small and independent craft breweries can leverage unfiltered lagers to differentiate themselves in a crowded market and satisfy the increasing demand for variety and experimentation among beer connoisseurs. - **Bar & Restaurant Industry:** Bars and restaurants can incorporate Zwickelbier and other unfiltered German-style lagers into their menus to diversify their offerings and attract beer drinkers looking for a unique and flavorful experience. - **Beer Education and Training:** Beer education programs and training courses can focus on the art of decoction mashing and other techniques to highlight the complexity and versatility of lagers and foster appreciation for this underappreciated beer category. ## Related on Trend Hunter - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Rejuvenated Heritage Lagers](https://www.trendhunter.com/trends/heritage-lager.md) - [Earthily Aromatic Lager Beers](https://www.trendhunter.com/trends/lager-beer.md) - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md) - [Unabashedly Traditional Lagers](https://www.trendhunter.com/trends/traditional-lager.md) - [Sessionable Dark Lagers](https://www.trendhunter.com/trends/dark-lager.md) - [Dry-Spiced Pilsner Beers](https://www.trendhunter.com/trends/pilsner-beers.md) - [IPA-Inspired Lagers](https://www.trendhunter.com/trends/india-pale-lager.md)