# Beer Fests Boost Condom Sales 1.5 Million Durex Sold During Oktoberfest By Going Like Sixty | Published 2008-10-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/german-stein-fest-oktoberfest-sets-record-for-condom-sales-beer-also-availa References: [thelocal.de](http://www.thelocal.de/14743/) Put six million beer drinkers in close proximity to young women serving armloads of brewski while wearing revealing costumes, and what do you sell a lot of? Condoms. Did I mention it was chilly so everybody huddled even closer? [Condom maker Durex](https://www.trendhunter.com/trends/durex-afterglow-campaign) said 1.5 million rubbers were sold during the [16 day party](https://www.trendhunter.com/trends/oktoberfest-menu) this year, which is 21% more than the entire month of August. In addition, [6.6 million litres of beer](https://www.trendhunter.com/trends/hofbruhaus-helles-lager) and 104 oxen were consumed. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Increased Condom Sales:** Opportunity for condom manufacturers to create innovative packaging and design to meet the growing demand during beer festivals. - **Event-based Marketing:** Brands have an opportunity to leverage large-scale events like beer festivals to promote and sell their products in a targeted and engaging way. - **Socially Responsible Drinking:** The rise in condom sales during beer festivals highlights the need for increased awareness and education about safe and responsible drinking habits. ### Industries Being Reshaped - **Condom Manufacturing:** Condom manufacturers can capitalize on the increased demand during beer festivals by developing new product lines and improving distribution channels. - **Event Planning and Management:** Companies specializing in event planning and management can offer their services to breweries and brands looking to participate in beer festivals to maximize exposure and sales. - **Alcohol Beverage Industry:** Breweries, distilleries, and other alcohol beverage companies can create strategic partnerships with condom manufacturers to offer promotional bundles during beer festivals, promoting safe drinking practices. ## Related on Trend Hunter - [Snack-Serving Lederhosen](https://www.trendhunter.com/trends/snyderfest-pretzelhosen.md) - [Midwestern Beer-Infused Sausages](https://www.trendhunter.com/trends/oktoberfest-beer-brats.md) - [Oktoberfest-Inspired German Lagers](https://www.trendhunter.com/trends/festbier.md) - [Non-Alcoholic Oktoberfest Beers](https://www.trendhunter.com/trends/oktoberfest-beer.md) - [Oktoberfest-Inspired Pretzels](https://www.trendhunter.com/trends/beer-flavored-oktoberfest-rings.md) - [Extra-Large Lager Launches](https://www.trendhunter.com/trends/paulaner-mnchner-lager.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Festivities-Inspired Seasonal Lagers](https://www.trendhunter.com/trends/oktoberfest-beer1.md)