# Fresh Potato Packaging The All-Natural Essfertige Erdäapfel German Potatoes are Peeled and Steamed By Alyson Wyers | Published 2015-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/german-potatoes References: [behance.net](https://www.behance.net/gallery/16059919/Erdaepfel-pack) The [fresh packaging design](https://www.trendhunter.com/trends/north-coast-organic) for these German potatoes reflects the natural produce within. Designed by Naples, Italy-based graphic designer Fabrizio de Masi, the Essfertige Erdäpfel brand potatoes come in a [white sealed bag](https://www.trendhunter.com/trends/paperseal-shape), already peeled and steamed. So if you are planning on making [mashed potatoes](https://www.trendhunter.com/trends/idahoan-foods-1) but want to cut out a few steps, these 100% natural German potatoes are the way to go. The Erdäpfel packs come in a few different varieties, all of which are clearly rich in vitamins and minerals. The packaging showcases the whole potatoes on a white field with either green or orangey yellow details with a youthful zigzag-like pattern. This is a welcome change from the standard brown paper bag packaging one often sees with potatoes. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Natural Produce Packaging:** Providing fresh packaging that reflects the natural produce within, creating a unique selling point for consumers. - **Pre-cooked Vegetables Trend:** Offering pre-cooked vegetables packaged in an innovative way for added convenience. - **Vitamin and Mineral-rich Produce Trend:** Marking packaging with clear indication of the high levels of vitamins and minerals found in the produce to highlight their health benefits. ### Who This Affects Most - **Food Packaging Industry:** Opportunities for innovative and fresh packaging designs for natural produce. - **Food Service Industry:** Creating pre-cooked vegetables that can be quickly prepared by food service professionals. - **Health Food Industry:** Highlighting the health benefits of vitamin and mineral-rich produce to attract health-conscious customers. ## Related on Trend Hunter - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Clean Plant-Based Food Labels](https://www.trendhunter.com/trends/clean-plantbased-food.md) - [Ready-to-Eat Potato Products](https://www.trendhunter.com/trends/side-delights.md) - [All-Organic Potato Chips](https://www.trendhunter.com/trends/humble-potato-chips.md) - [Chef-Grade Potato Ranges](https://www.trendhunter.com/trends/premium-potato-range.md) - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Ready-to-Warm Potato Dishes](https://www.trendhunter.com/trends/chilled-potato-range.md) - [All-Red Tomato Rebrands](https://www.trendhunter.com/trends/pomi.md) - [Slow-Baked Potato Products](https://www.trendhunter.com/trends/baby-hasselbacks.md)