# Darkly Dream-Like Editorials The German Madame 'Fairytales' Photoshoot is Utterly Surreal By Meghan Young | Published 2013-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/german-madame-fairytales References: [behance.net](http://www.behance.net/gallery/FAIRYTALES-German-Madame-09-2013/10380191) & [porodina.net](http://www.porodina.net) The German Madame 'Fairytales' editorial is unlike any fairytale ever told to a little girl or boy before bedtime. Although the classic Brothers Grimm stories are dark and even twisted, there is something particularly sinister about these images. This has much to do with the type of [surrealism](https://www.trendhunter.com/trends/marison-heler) that is present throughout. Shot by Elizaveta Porodina with a dream-like backdrop by set designer Beatrice Schüll, a photographer based in Munich, Germany, the German Madame 'Fairytales' editorial is set to appear in the September 2013 iss of the magazine. It star Modelwerk model Ana. The brunette beauty was outfitted by stylist Karolin Helou in a slew of [haute couture pieces](https://www.trendhunter.com/trends/auteur-studios-fall-2025) from the likes of Dolce & Gabbana. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 72% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark Surrealism in Fashion:** Opportunity for fashion brands to create unique and unsettling designs that capture attention and stand out in the industry. - **Dream-like Photography:** Potential for photographers to explore surrealistic concepts and create captivating and thought-provoking images for editorial and commercial purposes. - **Surreal Set Designs:** Chance for set designers to push the boundaries and create immersive and unsettling environments that enhance the storytelling aspect of fashion editorials. ### Who This Affects Most - **Fashion:** Fashion brands can experiment with dark surrealism to create avant-garde collections and generate buzz in the industry. - **Photography:** Opportunity for photographers to specialize in dream-like and surreal photography, catering to editorial, commercial, and artistic clients. - **Set Design:** Set designers can bring surrealism to life by creating visually stunning and unsettling environments for fashion shoots, movies, and theater productions. ## Related on Trend Hunter - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md)