# Compact Pop Packaging The German Kapitonov 'Coca Cola Concept' is a Creative Can Revolution By Regan Canie | Published 2011-12-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/german-kapitonov-coca-cola-concept References: [thedieline](http://www.thedieline.com/blog/2011/12/8/soda-concept.html) & [behance.net](http://www.behance.net/gallery/Coca-Cola-Concept/492383) The [German Kapitonov](https://www.trendhunter.com/trends/le-big-tamtam) '[Coca Cola](https://www.trendhunter.com/trends/tiny-washing-machine) Concept' puts a compact spin on the original tried and true cans to make buyers further appreciate the present-day designs. The concept is simple, but nevertheless captivating, as Kapitonov takes iconic soda distributors including [Sprite](https://www.trendhunter.com/trends/sprite-bottles), Fanta, and Coca Cola, and uses their labels to encase tuna can-like packaging. Just a quick twist of a can-opener and you'd be able to sip the sweet saccharine beverage (but be careful of the sharp edges!) The German Kapitonov 'Coca Cola Concept' might make you a little more mindful the next time you consume a carbonated drink and remind you that even commonplace packaging has an evolution history. Take a sip from this compact design and taste the sweetness that is Coca Cola. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 56% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Compact Packaging:** Opportunity for disruptive innovation: Develop compact packaging solutions for various consumer products to improve convenience and reduce waste. - **Creative Can Designs:** Opportunity for disruptive innovation: Explore unique and creative designs for beverage cans to enhance brand appeal and engage consumers. - **Evolutionary Packaging:** Opportunity for disruptive innovation: Rethink and redesign traditional packaging formats to showcase their evolution history and create memorable consumer experiences. ### Who This Affects Most - **Beverage Packaging:** Opportunity for disruptive innovation: Develop innovative packaging solutions that revolutionize the beverage industry by enhancing convenience, sustainability, and branding. - **Consumer Goods:** Opportunity for disruptive innovation: Redesign packaging for various consumer goods to incorporate compact and creative elements that improve functionality and consumer experience. - **Food Packaging:** Opportunity for disruptive innovation: Explore new packaging formats for food products that combine compactness and creativity to attract consumers and differentiate brands. ## Related on Trend Hunter - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Modern Can Rebrands](https://www.trendhunter.com/trends/modern-can.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Beverage Packaging Updates](https://www.trendhunter.com/trends/resealable-bottle.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Mini Functional Sodas](https://www.trendhunter.com/trends/mini-poppi.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)