# German Home Imporvement Ads This Commercial for Hornbach Speaks to DIY's Sense of Accomplishment By Riley von Niessen | Published 2016-10-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/german-home-improvement References: [adweek](http://www.adweek.com/adfreak/nothing-says-home-improvement-quite-naked-man-tumbling-through-wilderness-174000) & [vimeo](https://vimeo.com/160993157) Hornbach, a German home improvement company, created a [humorous commercial](https://www.trendhunter.com/trends/ikea-rewards-program) with the help of Heimat, an ad agency. In order to make clear the need that many have for its services, the German home improvement company focused on a man who adamantly believes that he's able to compete a complicated home project on his own. He begins in his own backyard, where he attempts to dig a pond into his yard, however he's quickly transported to a [sunny mountain](https://www.trendhunter.com/trends/engineered-for-whatever), where he walks in the buff with confidence. As he takes the first swing into the ground, he takes a fall down a steep hill, scraping against grass, rocks, wood in a painful manner and finally falls into a muddy pond at the end of it all -- with his smile never faltering. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 9% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Key Themes Behind This Trend - **Humorous Commercials:** Disruptive innovation opportunity: Companies can create humorous commercials to engage consumers and differentiate themselves from competitors. - **DIY (do-it-yourself) Culture:** Disruptive innovation opportunity: Businesses can tap into the growing trend of DIY culture by offering products, services, or content that empower consumers to complete projects on their own. - **Emphasizing Sense of Accomplishment:** Disruptive innovation opportunity: Brands can appeal to consumers' desire for accomplishment by showcasing how their products or services enable individuals to achieve their goals and feel a sense of pride. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Industry players can explore new ways to create attention-grabbing advertisements that resonate with consumers and drive brand awareness and sales. - **Home Improvement:** Disruptive innovation opportunity: Businesses in the home improvement industry can leverage technology and automation to offer innovative solutions that simplify DIY projects and enhance the overall customer experience. - **Creative Agencies:** Disruptive innovation opportunity: Creative agencies can help brands develop engaging and memorable ad campaigns that align with consumers' evolving preferences, such as humor and relatability. ## Related on Trend Hunter - [Boxing-Inspired Measuring Tools Campaigns](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled.md) - [Youthful Home Improvement Campaigns](https://www.trendhunter.com/trends/you-got-this.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Branded Tool Bar Designs](https://www.trendhunter.com/trends/toolbar.md) - [Viral Home Improvement Jingles](https://www.trendhunter.com/trends/the-home-depot.md)