# Powerful Photography Campaigns German Camera Brand Leica Launched Its First Campaign in 10 Years By Ell Smith | Published 2021-02-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/german-camera-brand-leica References: [adweek](https://www.adweek.com/creativity/camera-brand-leicas-first-global-campaign-in-a-decade-celebrates-the-power-of-photography/) & [en.leica-camera](https://en.leica-camera.com/) German camera brand [Leica](https://www.trendhunter.com/trends/leica-luxury-leather-goods) launched a global ad campaign that celebrates the power of photography, marking the brand's first ad campaign in over a decade. Leica has been around for 150 years, and as a result has helped capture some of life's most memorable moments. In an effort to celebrate those moments, the brand launched a campaign that celebrates images that hold the power to “document the beauty and poetry of the world". As a result, this photo series feature stunning and harrowing images, following the theme of the campaign's 'The world deserves witnesses' slogan. The campaign was launched globally and features 15 different works that draw the viewer in, each one boasting its own iteration of the tagline. Image Credit: Leica ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **Powerful Photography:** The rise of powerful photography campaigns and the use of evocative images in advertising. - **Brand Campaigns:** The launch of brand campaigns by established companies after a long period of absence. - **Global Ad Campaigns:** The increase in popularity of global ad campaigns that connect with audiences on an emotional level. ### Industries Being Reshaped - **Photography:** There is an opportunity for photography companies to develop tools and technologies that can help capture more powerful and evocative images. - **Advertising:** The use of powerful and evocative imagery in advertising campaigns is becoming increasingly popular, opening up new opportunities for brands and advertisers. - **Marketing:** There is potential for marketing professionals to leverage the emotional power of photography to create impactful campaigns that resonate with audiences. ## Related on Trend Hunter - [Fashionable Photography Brand Accessories](https://www.trendhunter.com/trends/leica-luxury-leather-goods.md) - [Activewear-Branded Camera Concepts](https://www.trendhunter.com/trends/leica-x-adidas-m-camera.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [Celebratory Centenary Camera Models](https://www.trendhunter.com/trends/leica-m11d-100-years-of-leica.md) - [Fashion-Branded Cameras](https://www.trendhunter.com/trends/moncler-leica.md) - [Musically Endorsed Cameras](https://www.trendhunter.com/trends/q2-dawn-camera.md) - [Camera-Branded Photography Apps](https://www.trendhunter.com/trends/leica-lux-app.md) - [Sleek Limited Edition Cameras](https://www.trendhunter.com/trends/Hiroshi-Fujiwara-1.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md)