# Expecting Beer Ads This German Beer Ad Parodies Pregnancy Photos by Swapping in Men with Beer Guts By Riley von Niessen | Published 2016-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/german-beer References: [designtaxi](http://designtaxi.com/news/386812/Beer-Ad-Humorously-Shows-Glowing-Fathers-To-Be-With-Their-Beer-Bellies/) & [adeevee](http://www.adeevee.com/2016/06/bergedorfer-beer-pregnant-outdoor-print/) A German beer brand called 'Bergedorfer Bier' released a series of ads that shows men lovingly holding their bellies. The advertising effort was done in collaboration with 'Jung von Matt/Alster' and was headed by executive creative directors Thimoteus Wagner, Jens Pfau and Tobias Grimm. The [German beer ads](https://www.trendhunter.com/trends/birra-moretti-campaign) are made to look like [pregnancy photography](https://www.trendhunter.com/trends/huggies1), with expecting mothers holding their soon to be babies replaced by happy pot-bellied drinkers. At the bottom of the ads is the slogan "Brewed with love" -- a message that coincides perfectly with the affectionate expressions that the men admire their beer bellies with. The [humorous ads](https://www.trendhunter.com/trends/legendary-stories) work to show just how much consumers love the German beer brand. As a mother loves nothing more than her child, Bergedorfer Bier parodies the concept to show that men love nothing more than its product. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertising:** Disruptive innovation opportunity: Businesses can explore the use of humor in advertising campaigns to engage and connect with consumers. - **Parody Marketing:** Disruptive innovation opportunity: Brands can leverage parody and satire in their marketing strategies to create a unique and memorable brand image. - **Emotional Branding:** Disruptive innovation opportunity: Companies can tap into consumers' emotions and create a strong emotional connection with their brand through creative advertising. ### Where This Applies - **Beer Industry:** Disruptive innovation opportunity: Beer companies can explore unconventional and creative advertising techniques to differentiate themselves in a crowded market. - **Advertising Industry:** Disruptive innovation opportunity: Advertising agencies can embrace humor and parody as effective tools to capture consumers' attention and deliver memorable messages. - **Marketing Industry:** Disruptive innovation opportunity: Marketers can incorporate emotional branding strategies to establish a deep connection between consumers and brands, driving customer loyalty. ## Related on Trend Hunter - [Senior-Targeted Beers](https://www.trendhunter.com/trends/becks-70.md) - [Expecting Mother-Themed Burgers](https://www.trendhunter.com/trends/pregnancy-whopper.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md)