# Flashy Neon Fashion Joyrich and Gerlan's Colorful Summer Collection is Funky and Fun By | Published 2013-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gerlan-summer-collection References: [highsnobette](http://www.highsnobette.com/news/2013/05/09/joyrich-x-gerlan-lookbook-summer-2013/) & [joyrich](http://joyrich.com/blog/2013/04/21/joyrich-gerlan-jeans/) The Gerlan Summer collection is doing a few things differently this year. Most importantly, Gerlan Jeans and Joyrich teamed up to produce an extraordinarily colorful collection. The Joyrich X Gerlan Summer Collection includes apparel for both men and women, as well as accessories. The line focuses mostly on bright pinks, yellows and blues, giving a crayon-esque feel to the collection; fitting, since one of the items is a T-shirt using the [Crayola](https://www.trendhunter.com/trends/joy-artist-capsule) logo. Each item is loud and fun, often with a punny purpose. For instance, one of the items is a literal pencil skirt -- it's a pencil skirt that looks like a pencil. Other designs feature accessories like paint-splattered backpacks, binders and clutches. With its eye-catching designs, Gerlan Jeans and Joyrich are sure to brighten up the fashion world. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Fashion:** Design clothing and accessories with vibrant color schemes and playful designs. - **Collaborative Collections:** Join forces with other fashion brands to create unique and innovative product lines. - **Punny Products:** Incorporate humor and wordplay into fashion designs and accessories. ### Sectors Adopting This - **Fashion:** Innovative and colorful fashion designs and accessories can disrupt traditional fashion trends and appeal to a younger demographic. - **Marketing and Advertising:** Leverage humor and wordplay in advertising campaigns to engage and attract a younger audience. - **Retail:** Stock and display playful and eye-catching products in retail stores to attract attention and stand out among competitors. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Retro Cartoon Back-to-school Capsules](https://www.trendhunter.com/trends/unisex-styles.md)