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# Hipster 90s Fashion
The Gerlan 'Peace and Love Inc' Line Inspired by Aliens Landing

By Meghan Young | Published 2010-02-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gerlan-peace-and-love-inc
References: [coolhunting](http://www.coolhunting.com/archives/2010/02/gerlan_jeans_pe.php) & [gerlanjeans](http://www.gerlanjeans.com/ss2010_all.html)

There seems to be a clear divide in the fashion world right now: those going back-to-basics with minimalism and those embracing loud, Gaga-fied fashions like the Gerlan ‘Peace and Love Inc’ collection. Granted, this is Gerlan’s natural style.

Designing with the question of [extraterrestrial contact](https://www.trendhunter.com/trends/the-future-is-not-set) in mind, the Gerlan ‘Peace and Love Inc’ collection further questions the idea of reality and customs. For example, when asked about her stacked hat creation, she cleverly observes, “how do aliens know how many baseball caps to wear?”

Full of funky prints and [90s throwbacks](https://www.trendhunter.com/trends/episode-7-collection), you can see some of Gerlan’s pieces worn by Beyonce in her ‘Video Phone’ music video.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 84% | Activity: 60% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **90s-inspired Fashion:** There is a growing trend in the fashion industry towards nostalgia and 90s-inspired fashion.
- **Extraterrestrial-themed Fashion:** The Gerlan ‘Peace and Love Inc’ collection has inspired a trend in extraterrestrial-themed fashion, creating opportunities for designers to incorporate sci-fi elements into their designs.
- **Maximalist Fashion:** The Gerlan ‘Peace and Love Inc’ collection has also inspired a trend towards maximalist fashion, creating opportunities for designers to create bold, statement pieces with loud prints and intricate details.

### Sectors Adopting This

- **Fashion:** The fashion industry can embrace the growing trends towards 90s-inspired fashion, extraterrestrial-themed fashion, and maximalist fashion.
- **Music Videos:** The fashion industry can collaborate with music videos to showcase their designs and create new fashion trends.
- **Sci-fi:** The sci-fi industry can collaborate with fashion designers to create clothes for TV shows, movies, and other media, drawing inspiration from extraterrestrial fashion trends.

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