# Adorable Baby Ads The Gerber 'United Babies' Commercial Features Stop-Motion Infants By Allison Love | Published 2010-08-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gerber-united-babies References: [adsoftheworld](http://adsoftheworld.com/media/tv/gerber_united_babies) & [gerber](http://www.gerber.com/AllStages/Public/NonUSResident.aspx) The [Gerber](https://www.trendhunter.com/trends/getems) 'United Babies' commercial is definitely one that pulls on the heart strings. Featuring babies from every walk of life, melded together using [stop motion](https://www.trendhunter.com/trends/tiny-chef-x-ikea), the ad consists of an adorable montage of infants and toddlers. The Gerber 'United Babies' commercial is definitely one to watch out for, especially if you're baby crazy and adore all little infants and their cute dimply faces. **Implications** - The use of babies in media is part of a broader approach known as the heartstrings angle. The ideals associated with childhood, like innocence and playfulness, appeal to a broad range of people, so the use of these images is ideal. Companies that advertise with the heartstrings angle with [babies, animals and other adorable elements](https://www.trendhunter.com/trends/cesar-love-like-crazy) popular among consumers effectively excite consumer interest. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Heartstrings Angle:** Using the heartstrings angle in advertising appeals to consumers' emotions and creates a strong connection with the audience. - **Adorable Montages:** Creating adorable montages of babies and infants through stop-motion animation in commercials captures viewer attention and leaves a lasting impression. - **Appealing to Childlike Ideals:** Incorporating childhood ideals of innocence and playfulness in advertisements appeals to a wide range of consumers and sparks consumer interest. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage the heartstrings angle and create adorable montages of babies to effectively connect with consumers emotionally and generate interest in their products. - **Film and Animation:** The film and animation industry can explore the use of stop-motion animation to create adorable montages of babies, providing a unique and captivating visual experience. - **Childcare Products:** Childcare product companies can incorporate childhood ideals in their advertisements to showcase the benefits of their products and appeal to parents' emotions in a competitive market. ## Related on Trend Hunter - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Modern Baby Apparel Lines](https://www.trendhunter.com/trends/modern-moments.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Angelic Toilet Paper Packaging](https://www.trendhunter.com/trends/angel-soft.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md)