# Extreme Survival Kits (UPDATE) The Gerber Bear Grylls Ultimate Kit is Ready for Anything By Meghan Young | Published 2011-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gerber-bear-grylls-ultimate References: [uncrate](http://www.uncrate.com/men/gear/outdoor/gerber-bear-grylls-ultimate-survival-kit/) & [bear.gerbergear](http://bear.gerbergear.com/gear/ultimate-kit/) With spring on the horizon, I'm sure more than a few people are jonesing for a good adventure outdoors, but make sure you're prepared with the [Gerber](https://www.trendhunter.com/trends/compleat-cutting-board-set) Bear Grylls Ultimate survival kit. Considering that traditional exercise routines are out and more extreme measures are being taken such as bootcamps and long hikes, this is one kit you will want to have on you at all times. Priced at $50, the Gerber Bear Grylls Ultimate survival kit has it all. From a [mini multi-tool](https://www.trendhunter.com/trends/bibury-multitool-pliers-pro) to a snare wire and SOS instructions, it has you covered for any mishap that may come your way. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Extreme Survival Gear:** The growing interest in outdoor activities and extreme exercise routines are creating new opportunities for innovative and comprehensive survival gear products like the Gerber Bear Grylls Ultimate Kit. - **Personalized Emergency Kits:** The increasing demand for products that cater to different types of outdoor enthusiasts or emergencies creates potential for companies to create personalized or customizable emergency kits. - **Eco-friendly Survival Gear:** As consumers become more environmentally conscious, there is potential for the creation of eco-friendly and sustainable survival gear options that cater to the needs of outdoor enthusiasts. ### Where This Applies - **Outdoor Recreation:** The outdoor recreation industry can capitalize on the growth in extreme exercise routines and increase in outdoor activities by creating and promoting survival gear products that cater to different types of consumers. - **Emergency Preparedness:** Emergency preparedness industries can expand their offerings to include personalized and customizable emergency kits that cater to different types of emergencies. - **Sustainability:** Sustainability-focused companies and startups can explore opportunities in the survival gear industry by creating eco-friendly and sustainable options for outdoor enthusiasts and emergency situations. ## Related on Trend Hunter - [Oversized Survivalist Kits](https://www.trendhunter.com/trends/basecamp-survival-kit.md) - [Utilitarian Emergency Kits](https://www.trendhunter.com/trends/waterproof-first-aid-kit.md) - [Bare Essentials Survivalist Kits](https://www.trendhunter.com/trends/vssl-essentials-survival-kits.md) - [Camping Prep Kits](https://www.trendhunter.com/trends/compleat-cutting-board-set.md) - [Compact Camping Multi-Tools](https://www.trendhunter.com/trends/gerber-stake-out.md) - [Versatile Camp Cooking Sets](https://www.trendhunter.com/trends/gerber-gear.md) - [Wilderness Exploration Multitools](https://www.trendhunter.com/trends/gerber-gear-stake-out.md) - [Innovative Camping Multi-tools](https://www.trendhunter.com/trends/camping-multitools.md) - [Adventurer-Approved Folding Bicycles](https://www.trendhunter.com/trends/brompton-x-bear-grylls-explore-bike.md)