# Comprehensive Survival Kits The Gerber Bear Grylls Ultimate Pack Ensures Thriving in the Wild By Michael Hemsworth | Published 2013-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gerber-bear-grylls-ultimate-pack References: [uncrate](http://uncrate.com/stuff/gerber-bear-grylls-ultimate-pack/) & [gerbergear](http://www.gerbergear.com/Survival/Gear/BG-Ultimate-Pack_30-000946) [Gerber](https://www.trendhunter.com/trends/gerber-gear) is renowned for offering a plethora of products to help those who love the outdoors keep doing what they do with the right tools and the Gerber Bear Grylls Ultimate Pack is a comprehensive set that offers the adventurer with every product the company offers. A hefty price tag of $950 might seem steep, but considering that the Gerber Bear Grylls Ultimate Pack contains everything necessary to not simply survive but thrive in the wild it's actually a reasonable amount. Everything from [essential tools](https://www.trendhunter.com/trends/bibury-multitool-pliers-pro) to first aid comes in the Gerber Bear Grylls Ultimate Pack with all of the contents packed into a [Commando 60 pack](https://www.trendhunter.com/trends/coalax-lancer300) to make lugging the stuff around easier than ever. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Comprehensive Survival Kits:** Providing all-encompassing kits for survival in the outdoors offers disruption in emergency preparedness solutions. - **Luxury Outdoor Gear:** Offering high-end outdoor gear for wealthy outdoor enthusiasts presents an opportunity for disruptive innovation in the luxury market. - **Sustainability in Outdoor Products:** Creating eco-friendly and sustainable outdoor products for environmentally conscious consumers offers disruption in the outdoor industry. ### Where This Applies - **Outdoor Gear:** The outdoor gear industry can offer all-encompassing kits for emergency preparedness in the wilderness. - **Consumer Goods:** Luxury brands within the consumer goods industry can provide high-end and expensive outdoor gear for wealthy outdoor enthusiasts. - **Sustainability:** The sustainability industry can take advantage of the need for eco-friendly outdoor products for environmentally conscious consumers. ## Related on Trend Hunter - [Oversized Survivalist Kits](https://www.trendhunter.com/trends/basecamp-survival-kit.md) - [Versatile Camp Cooking Sets](https://www.trendhunter.com/trends/gerber-gear.md) - [Camping Prep Kits](https://www.trendhunter.com/trends/compleat-cutting-board-set.md) - [Utilitarian Emergency Kits](https://www.trendhunter.com/trends/waterproof-first-aid-kit.md) - [Wilderness Exploration Multitools](https://www.trendhunter.com/trends/gerber-gear-stake-out.md) - [Compact Camping Multi-Tools](https://www.trendhunter.com/trends/gerber-stake-out.md) - [Multifunctional Mini Camper Hatchets](https://www.trendhunter.com/trends/gerber-pack-hatchet.md) - [Modernized Campsite Axes](https://www.trendhunter.com/trends/gerber-bushcraft-axe.md) - [Bare Essentials Survivalist Kits](https://www.trendhunter.com/trends/vssl-essentials-survival-kits.md)