# Soccer Stud Campaigns The Gerard Pique H.E. by MANGO F/W 2012 Ads Showcase the Spanish Footballer By Alexandra Serrano | Published 2012-09-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gerard-pique-he-by-mango-ads References: [thefashionisto](http://thefashionisto.com/gerard-pique-returns-for-h-e-by-mango-fallwinter-2012-campaign/) & [mango](http://www.mango.com) The Gerard Pique H.E. by [MANGO](https://www.trendhunter.com/trends/victoria-beckham-2) ads showcase the footballer's multi-talented persona. The Spanish FC Barcelona player graced Mango's Fall/Winter campaign proving that he is equally as talented off the pitch. He sports the retailer's refined men's garments that are casually refined. His clean-cut aesthetic and boyish good looks make for a [menswear campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26) that is gallantly charming. The collection's offerings range from tailored separates to informal outwear. The most striking aspect of the campaign is the [vast use of denim](https://www.trendhunter.com/trends/mingyu-fall-denim) and chambray. The perfectly prim campaign is a style lesson for the modern man featuring affordable fashion. Take a cue from Gerard Pique and pair some beige chinos with a navy double-breasted coat. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 80% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Multi-talented Campaigns:** Opportunity for brands to showcase the diverse skills and talents of their brand ambassadors in their campaigns. - **Casually Refined Menswear:** Potential for retailers to offer men's garments that are both stylish and comfortable for everyday wear. - **Accessible Fashion:** Chance for brands to create affordable fashion options that appeal to the modern man. ### Industries Being Reshaped - **Fashion:** Fashion brands can create campaigns that highlight the multi-talented personalities of their brand ambassadors. - **Retail:** Retailers can focus on offering casually refined menswear options to attract customers. - **Apparel:** Opportunity for apparel brands to produce affordable fashion pieces that cater to the modern man's style. ## Related on Trend Hunter - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md)