# Structure-Supporting Cushions Geraldo Zamproni's Pillows Impossibly Prop Up Concrete Buildings By Amelia Roblin | Published 2012-10-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/geraldo-zampronis-pillows References: [collabcubed](http://collabcubed.com/2012/10/08/geraldo-zamproni-pillow-talk/) & [geraldozamproni.wordpress](http://geraldozamproni.wordpress.com/) At first glance, Geraldo Zamproni's pillows appear to present quite the [whimsical illusions](https://www.trendhunter.com/trends/first-kiss-at-last-light). The gigantic red cushions have been wedged under heavy concrete structures and seem to take their weight lightly. While the [large-scale inflated bolsters](https://www.trendhunter.com/trends/iwagumi-air-scape) do in fact sit below very stable architectural elements, the sight of them alone is fantastical, amusing and completely captivating. Throughout various South American cities, you can find the [bright red pillows](https://www.trendhunter.com/trends/pillo-sofa), many of which have been tucked into art galleries and museums. They can be seen stuck under walkways, roofs, ramps and more and they introduce a visual lightness to industrial edifices. One of Geraldo Zamproni's pillows has been spotted in New York City, and there's reason to suspect that there may be more. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 57% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Structure-supporting Cushions:** Disruptive innovation opportunity: Develop inflatable cushions as a cost-effective and aesthetically pleasing alternative to traditional structural supports in construction. ### Where This Applies - **Construction:** Disruptive innovation opportunity: Implement inflatable cushions in the construction industry to improve support systems and introduce visual lightness to architectural structures. - **Art and Design:** Disruptive innovation opportunity: Explore the use of giant inflatable pillows in art galleries and museums to create captivating and whimsical illusions in exhibit spaces. - **Architecture:** Disruptive innovation opportunity: Incorporate Geraldo Zamproni's structure-supporting cushions into architectural designs to add an element of surprise and playfulness to concrete buildings. ## Related on Trend Hunter - [Enveloping Sofa Structures](https://www.trendhunter.com/trends/perron-pillo.md) - [Spiky Inflatable Sculptures](https://www.trendhunter.com/trends/inflatable-sculptures1.md) - [Inflated Design Classroom Spaces](https://www.trendhunter.com/trends/intermittent-dome.md) - [Sculptural Public Seating](https://www.trendhunter.com/trends/sculptural-public-seating.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Inflated Design Installations](https://www.trendhunter.com/trends/air-as-a-main-material.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Ultra-Relaxed Sofa Designs](https://www.trendhunter.com/trends/knoll-perron-pillo.md) - [Billowing Modular Art Installations](https://www.trendhunter.com/trends/curly-cube.md)