# Geolocation-Based Automotive Ads Geo-Targeted Honda Ads Aim to Bring Customers In-Store By Justin Lam | Published 2018-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/geotargeted-honda-ads References: [digiday](https://digiday.com/marketing/honda-shifts-media-buying-pay-store-visits/) Online ads usually aim to garner impressions and clicks, but a new collection of geo-targeted [Honda](https://www.trendhunter.com/trends/project-courage) ads focused on driving customers into showrooms rather than simply engaging online. At the core of this new ad campaign is geolocation-based technology. Utilizing offerings from GroundTruth, Honda targeted people most likely to buy a car using location-based data. This data was gathered from users' information from visits to areas that include multiple second-hand dealerships and competitor showrooms. Geotargeting was also used in these Honda ads to clarify a person's actual intent to buy a vehicle. The ads will also use geotargeting to determine whether ad exposure actually drove customers to [in-store visits](https://www.trendhunter.com/trends/in-store-audience-analytics) and whether it would lead to incremental visits. This form of specific geotargeting is fairly new in the advertising space as it focuses more on individual customers rather than a multitude of buyers. Image Credit: Honda ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Geolocation-based Advertising:** Using geolocation data to target specific audiences and drive customers to physical locations presents disruptive innovation opportunities for the advertising industry. - **Intent-based Geotargeting:** Utilizing geotargeting to determine customers' intent to purchase a product or service opens up disruptive innovation opportunities for ad campaigns. - **Individualized Geotargeting:** Focusing on individual customers rather than a mass audience through geotargeted ads can create disruptive innovation opportunities in the advertising landscape. ### Who This Affects Most - **Automotive Industry:** The automotive industry can capitalize on geolocation-based advertising to drive customers into showrooms and increase sales. - **Advertising Industry:** The advertising industry can leverage intent-based geotargeting to deliver more relevant and effective ad campaigns to potential customers. - **Data Analytics Industry:** The data analytics industry can benefit from individualized geotargeting by providing insights and tools to optimize geolocation-based advertising strategies. ## Related on Trend Hunter - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Data-Driven Marketing](https://www.trendhunter.com/trends/datadriven-marketing.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Geo-Targeted Beauty Campaigns](https://www.trendhunter.com/trends/its-a-10-haircare.md) - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Data-Driven Automotive Retailer Tools](https://www.trendhunter.com/trends/automotive-retailer.md)