# Matching Your Hair & Outfits Geospirit S/S 09 Ad Campaign Calls For Barbie Look By Ayman | Published 2009-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/geospirit-s-s-09-ad-campaign References: [wienermodels.blogspot](http://wienermodels.blogspot.com/2009/04/martina-dimitrova-for-geospirit.html) & [geospirit.it](http://www.geospirit.it/) The new Spring/Summer 2009 ad campaign for Italian brand Geospirit invites you to match your hair color with your outfit. Shot by photographer Veronika Gaido the ads feature [Barbie-like models](https://www.trendhunter.com/trends/barbie-x-azazie) with [vibrant hair that matches](https://www.trendhunter.com/trends/main-character-hair) the color of what they are wearing and extra long eyelashes. It might not be a good everyday look, but this could be cool for a fun night out. **Implications** - The models look like they came from [Cirque du Soleil](https://www.trendhunter.com/trends/cirque-du-soleil-leau-de-parfum), with their extravagant face make up! Some of the Geospirit outfits within the campaign include belted coats, shiny metallic-looking jackets and tights to match. The models also wears tight hats on their heads in colors such as white, blue and gold. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Hair-matching Fashion:** Disruptive innovation opportunity: Explore creating clothing lines that are specifically designed to be matched with the wearer's hair color. - **Barbie-inspired Beauty:** Disruptive innovation opportunity: Develop beauty products and cosmetics that allow individuals to achieve vibrant hair colors and long eyelashes for a playful and dramatic look. - **Color-coordinated Accessories:** Disruptive innovation opportunity: Design accessories, such as hats and belts, in a variety of colors to allow consumers to effortlessly match them with their outfits and hair color. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Collaborate with hair salons or stylists to offer hair-matching services and create a seamless hair and outfit coordination experience for fashion-conscious individuals. - **Beauty:** Disruptive innovation opportunity: Develop new hair dye formulas and lash enhancement products that provide long-lasting vibrant color and dramatic eyelashes for those seeking a bold look. - **Accessories:** Disruptive innovation opportunity: Expand accessory lines to include a wide range of colors and styles, allowing customers to easily coordinate their accessories with their hair and outfits. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stunning Doll-Themed Luggages](https://www.trendhunter.com/trends/beis1.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md)