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# Crazy Confectionery Illustrations
Georges le Mercenaire's Series Shows the Evil in Candy

By Carly Foy | Published 2011-05-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/georges-le-mercenaire
References: [behance.net](http://www.behance.net/gallery/sugar-sugar-sugar/1284715) & [behance.net](http://www.behance.net/georgeslemercenaire)

Georges le Mercenaire's illustration series Sugar! Sugar! Sugar!!!!!!!! focuses on the negative traits of candy confections.

The series features some stereotypes about sugary sweets that are common in pop culture; however, Georges le Mercenaire puts a fun spin on them. The common association of police officers eating doughnuts features a giant doughnut engulfing a cop. Others include a very angry and mafialike gingerbread man who tortures a [personified tooth](https://www.trendhunter.com/trends/everlasting-gobstopper-toothpaste) with root canals and teeth-pulling. My personal favorite, though, would be the piñata illustration that shows two paper-mached piñatas beating up a human.

Georges le Mercenaire's illustrations are fun with their bright colors and funny twists on candy confections. The series evokes the viewers to possibly rethink that lunchtime [sugary sweet treat](https://www.trendhunter.com/trends/wild-thingz) and opt for a healthier, nice alternative instead.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 51% | Activity: 59% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Negative Candy Confectionery:** Disruptive innovation opportunity: Develop and promote healthier candy alternatives that appeal to consumers seeking a guilt-free indulgence.
- **Reimagining Pop Culture Stereotypes:** Disruptive innovation opportunity: Create new narratives and characters that challenge and subvert traditional stereotypes in popular culture.
- **Humorous and Provocative Illustrations:** Disruptive innovation opportunity: Collaborate with artists to create engaging and thought-provoking visual content that sparks conversations and stimulates interest in various industries.

### Where This Applies

- **Food and Beverage:** Disruptive innovation opportunity: Introduce innovative ingredients and production methods to create healthier, yet enjoyable, confectionery products.
- **Entertainment and Media:** Disruptive innovation opportunity: Partner with illustrators, animators, and storytellers to create fresh and entertaining content that challenges existing norms and captivates audiences.
- **Health and Wellness:** Disruptive innovation opportunity: Develop and market products and services that promote healthier lifestyles and encourage conscious choices, targeting individuals seeking alternatives to traditional sugary snacks.

## Related on Trend Hunter

- [Rule-Breaking Gummy Bears](https://www.trendhunter.com/trends/vandal-gummy-bears.md)
- [Sushi-Inspired 3D-Printed Confections](https://www.trendhunter.com/trends/3dprinted-confections.md)
- [Luxe Cotton Candy Treats](https://www.trendhunter.com/trends/art-of-sucre.md)
- [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md)
- [Playful Dessert Collaborations](https://www.trendhunter.com/trends/godiva-x-labubu.md)
- [Grown-Up Chocolate Bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe.md)
- [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md)
- [Candy-Like Colorful Glass Sculptures](https://www.trendhunter.com/trends/gele-series.md)
- [Collectible-Inspired Chocolates](https://www.trendhunter.com/trends/palm-bites.md)